Podcasts

You Might Want to Check

We all spend time, money and other resources making sure we put forth the right professional imagine. Many people limit their definition of image to how we look, dress and speak and for the most part that would have been acceptable once upon a time. But not anymore.

 

In our connected digital world, the tools we use to do business number in the many. What was once a Yellow Pages ad has been replaced by a website and a variety of social media business pages. Where a human being answered the phone, auto attendants and voicemail now do the job. All in all, these are wonderful tools that have increased awareness and productivity and reduced operating costs in the … Read More

Recognition

Recognition is the easiest and most effective way to motivate employees, yet remarkably, one of the least used.¬ Entrepreneurs spend endless hours trying to figure out how to motivate their teams, yet ignore this basic human need.

A little research will show that there are an untold number of studies that rank recognition, or appreciation for their work, in the top 10 qualities that lead to job satisfaction, often placing it as the number one item.

The funny thing is, this is not revolutionary. I remember being a young manager in the pre-digital age and regularly coming across articles stating the exact same thing. A different time, a different generation, yet the very same piece of advice for managers. Tom … Read More

Delegate not Abdicate

Every business has lots of moving parts. By default, an owner must have a wide ranging skill set if they hope to achieve any success with their enterprise. Those skills include, but not limited to, sales, marketing, human resources, bookkeeping, production and administration.

Of course, at the onset, we as owners tend to do all these activities. But as your company evolves, and demands on your time increase, you need to seriously consider getting out from under all of those responsibilities. Doing so, would free you up to focus on what you do best as an individual and allow the company to grow.

Fortunately, for many of these areas mentioned, you have choices on how to free yourself from these … Read More

Are You Ready?

The economy is humming along and your sales are doing just fine. As a matter of fact, things are actually pretty good. That’s why this is exactly the time you should heed that famous Boy Scout motto to “Always be Prepared”. Great advice, but be prepared for what?

Every seven years

On average, there is an economic downturn of some sorts every seven years. Sometimes a little longer, sometimes a little sooner, but seven years on average. Yet when they do happen, most owners seem to get caught totally off guard.

 

 

A slowdown, a recession, a depression, each one a little more serious than the other and each one can hurt your business. The trick to minimizing it’s … Read More

Are you a Hunter or Gatherer?

I like to define entrepreneurs into one of two categories, they are either a hunter or gatherer.

A hunter is someone who’s business requires them to go out every day and find new customers. Whereas a gatherer is much like a farmer who continuously harvests business from an established base of existing customers. The best businesses do both.

Of course, all entrepreneurs start out as hunters. They must, because they don’t have an existing customer base from which to harvest. Survival in the early days requires hunting every day, otherwise they won’t be in business very long.

Neglected Opportunities

Unfortunately, far too many entrepreneurs neglect the opportunities that exist to become a gatherer. They are so accustomed to the thrill … Read More

Focus

Many entrepreneurs’ struggles can be traced to their inability to bring focus to their business. It is said that if you try to be great at everything, you’ll end up being good at nothing. I like to use the example of sunlight to explain the power of focus.

The Power of Focus

Most day our world is full of sunlight and even on the hottest of days there’s little risk of it setting anything on fire. But take that same sunlight and let it pass through a magnifying glass held at just the right angle and within seconds you can create a flame. Then, if properly stoked, it can become a raging inferno. That’s the power of focus and by … Read More

What if you could start all over again?

What if, you could start your business all over again? What would you do differently? What do you like or dislike about your current business? What would you change?

Why Mess With A Good Thing?

These sound like simple questions and that’s because they are. As entrepreneurs, we seem to get ourselves trapped into doing things one way. And why wouldn’t we, if it’s brought us some success? Why mess with a good thing, right? Not necessarily.

One of the problems is that the longer we’re in business, the harder it is to make changes. We’ve managed to survive and maybe even consider ourselves successful or resigned ourselves to the fact that this is as good as it gets, even … Read More

The 1st Million, Is The Hardest

As entrepreneurs, we all set goals. It’s a way to measure our progress. The biggest difference I have found between individuals is the size of the goals. Some people are just more ambitious than others. But the size of ones’ ambition is not a precursor to success.

“Without Goals

We Risk Drifting Aimlessly”

Goals are wonderful, they keep us moving forward. Much like a ships compass, goals give us a heading or a direction in which to sail, even when our destination is over the horizon. Goals give us focus, because without them, we risk drifting aimlessly.

One of the most common goals entrepreneurs have, is a million dollars! It could be a million dollars in sales, a million dollars … Read More

Confidence

When we first hang out our Small Business shingle, we outwardly exude confidence in our idea and our abilities that we will succeed. But if truth be told, we have absolutely no idea how the story will end. Will it be a fairy tale or a horror story?

Mouse in a maze

Throughout the planning stages, we have spent hours upon hours dreaming of the future we will create. We hope that this future will take us on an amazing and positive journey. Realistically though, this journey will not be in a straight line from A to B. It will not be simply a matter of putting one foot in front of another. Often, the entrepreneurial journey is more akin … Read More

Clustering For ProfitProfit, that elusive goal that frustrates many a business owners. To be sure, many businesses are just bad ideas that never should have been started in the first place. However, there are plenty of others that are well run with decent revenues but for some reason they aren’t as profitable as they should be.

 

When helping business owners, one of the first places I look is their pricing model. Other than suggesting some adjustments, their pricing doesn’t appear to be the issue. Take a minute and checkout episode #47 Pricing For Profit for more insight into pricing.

 

A little probing into customers and marketing initiatives often uncovers a flaw in their sales and marketing activities – namely geography! … Read More