In the movie Top Gun, Maverick and Goose are flying in close formation with Iceman in a training manoeuvre as they try to shoot down a much nimbler fictitious Russian MiG fighter. Maverick having been accused of abandoning his wingmen in the past, is sticking tight to Iceman but clearly has “the shot”.

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Be visible is really nothing more than the opportunity to get in front of the customer in some meaningful way...

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Many entrepreneurs’ struggles can be traced to their inability to bring focus to their business...

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Far too often I come across entrepreneurs who can't seem to launch their new business, product, service or even a new strategy...

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There's a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation.

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There really isn’t a better testament for your business than having repeat customer sales...

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