Category Archives: Sales

Small Business Minute #72 – Sales, Play the Long Game

We all learn lesson throughout our working lives. Some are good lessons, some are a little painful. Some of those lessons we remember, some we forget. Hopefully, we learn to apply the good lessons as frequently as possible and not … Continue reading

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SBM #70 – My Kodak Moment

In its heyday, the Kodak company, used the following tag line in their advertising: “Make it a Kodak Moment!” This phrase was used when taking a picture of someone at a particular moment that will never be forgotten. It even … Continue reading

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Referral marketing: overlooked method generates business

Originally published in Snips Magazine March 2018 You can let things happen or make things happen” is a common saying when it comes to generating revenue. Many HVAC market companies are just waiting for things to happen and regularly lament … Continue reading

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