For many Covid-19 has temporarily changed the way business is done and for others those changes will be permanent. This is both good and bad. The good is that for those that adapt, they will find news ways to do business. The bad is that for those who remain steadfast in their ways, they may not survive. This brings me to today’s topic, discounts.

Discounts are necessary

Before going any further, many of the enterprises deemed as essential along with those businesses that have only had to relocate their workers to their home, are most likely able to continue with business as usual and don’t need to offer any discounts. For the rest though, discounts may be necessary.

There’s lots of commentary on social media platforms about the merits of maintaining your pricing during these disruptive period. These statements are usually is prefaced by slogans such as “Get paid what your worth” or “Don’t discount your value” and so on. These are all great motherhood statements that have some value when things are normal. But these aren’t normal times.
Let’s be honest, even in the best of times, you only get to take that position when you’ve been in business long enough and have created a reputation as an organization that consistently deliver results and are deemed to be an expert in your field. So, regardless of what you think you’re worth. It only matters what your customers think you’re worth and chances are your customers are being enticed by intriguing value propositions by your competitors.

30-50% of SME’s will fail

Having been through more than one economic upheaval and survived to talk about it, I disagree with whole notion of not offering discounts. Based on estimates, approximately 30-50% of SME will not make it and as an owner you have but one goal for the next while-survival, period. Since the majority of your customers are probably suffering, they will be looking discounts on any spending they’re making and if you don’t, your competitor will.

Assuming 30% failure rate, the 1st 10% are already gone, with the 2nd 10% only weeks away. It’s the last 10% who you need to worry about, because they’ll be gunning for you by targeting your customers by offering discounts. Why? Because they’re desperate. This in turn will put huge competitive pressure on your business as you compete with lower priced competitors. For those that are financially secure or are unaffected by the impact of Covid-19, hallelujah! Otherwise, you need to make sure you keep cash coming in, because if you’re not selling anything, you risk falling into the 30%.

Protect your brand

The challenge in all of this is fighting our own pride and ego. They say that “pride goeth before the fall”. This translate into those that are too arrogant will fail. If there ever was a time to seriously consider offering temporary discounts, this is it. It’ll give you the ammunition to protect your brand and your company. Remember that breaking even is ok, because in times like these, profit can wait for better days.

Covid-19 Discounts

So, how do you go about offering discounts that don’t become permanent? One simple way is to turn what you’re doing upside down. Why not consider offering a temporary Covid-19 discounts on your product and services? You can communicate to your clients that in these difficult time you want to do your part and help other business owners.

How you do this is quite simple. On your quotes or invoices, you show what your regular fee or product costs as you would normally. Then on the next line you show “Less temporary Covid-19 discounts” and then deduct the amount of the discounts.

By itemizing the discounts as separate line items on the quote or invoice, you reinforce your goodwill gesture, even though it’s self preservation. By having it as a separate line item it reinforces that it’s a specific discount thereby inferring that this won’t be forever. Failing to list the discounts separately, effectively creates a new lower price. When things return to normal and you and your business is still standing when many aren’t, you can then begin to remove your discounts.

To quote Darwin “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”

 

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

What if, you had the chance of starting over? What if you could reboot your business? What would you do differently? Theses are questions that I regularly ask small business owners, especially when I come across those that are struggling, stressed out and unhappy.

The answers I get range from, “I’d hire better people” to “I would not have tried to grow so fast”. Let’s not forget the commonly heard “I was happier when I got to do the stuff I liked doing”. Depending on the individual and their speciality, that could range from selling to working in the shop.

Keeping your foot to the floor

The reality of business ownership is that we are driven to build the company as fast as possible. Of course, that makes total sense as we need to generate revenue and get profitable as soon as we can, or we just don’t survive. Simple enough and it makes total sense.

Where the problem arises for many, is that they just keep their foot to floor, to steal a metaphor, and don’t back off once they hit that threshold of profitability. For others, the bigger they get, the less money they seem to make. At some point, they reach that tipping point whereby they’re just tired of chasing what seems to be an elusive goal and now feel trapped in a future of their own making.

So why is that? Well the answer is pretty simple. Everything we read, see or hear regarding entrepreneurial success is about growing your business. Everything is sensationalised. Rarely do we hear about the thousands upon thousands successful small business owners who are quite content with the size of their businesses and are not looking expand other than by organic growth. But they exist, they’re successful and they’re happy.

If you’re not growing, you’re dying!

I too wanted to build that empire. I was also caught up in the grow your business mentality, where the mantra “if you’re not growing, you’re dying” was the battle cry of the day. There’s a small bit of truth in that statement, in that your revenues should be growing annually, if nothing more than to keep up with inflation. But as with most of these statements, they’re always taken to the extreme, which put undue stress on an owner and their ability to keep up. For example, the current buzz words are that you need to “10x” your business or grow it 10 times the current size. Really? Why?

It took a while for me to ignore the hype and focus on what’s was important to me. What I came to realize was that I wasn’t prepared to make the personal sacrifices required to grow the company at all costs. My family and quality of life were my priorities.

That’s not to say I didn’t have any drive or ambition. On the contrary, but I was no longer in a rush and I came to enjoy the measured approach to growth, where I could have some degree of control over it. Put another way, I subscribed to the notion that “the journey is the destination”. Once I realized what was important to me, I found my level or balance if you wish.

You don’t have to ask for permission

So, when I hear the answers to the question – What would you do differently? I usually ask, what’s stopping you? Which usually stops the individual in their tracks. They really don’t have an answer. Oh, they say things like, I’ve got too much invested, or I can’t just fire these people. To which I respond, you can do whatever you want. Who’s stopping you and why can’t you?

Seriously, we have the control. We don’t have to ask permission of anyone. As owners we are not infallible. We make mistakes. We make mistakes in hiring. We make mistakes in our strategic planning. We make mistakes in the products or services we offer. We are human and no one has a crystal ball. Yet too many of us get trapped by past decisions. So, what’s stopping us from changing? Is it ego? I believe that’s part of it. Is it pride? Yup I believe that also part of it. However, I believe the biggest issue is fear. Fear that we might make the same mistake all over again. That’s certainly a risk, but frankly it’s a small risk because you’re far more knowledgeable than you used to be, and you now know what you don’t like. The alternative of course is to do nothing, and I can pretty much guarantee you’ll continue to be miserable.

The beauty about starting over is you already have a business, so you’re not really starting over. It’s more of a makeover and it doesn’t have to happen all at once. However, you do need a plan because without one, you risk ending up right back where you started. What that plan looks like varies by individual.

Don’t get paralyzed

Yes, this process can seem a little overwhelming, so you need to make sure you don’t get paralyzed with all the decisions you need to make. So, the first thing you need do, if you’re looking to morph your business into the one you want, is to make a list of everything you want to change. Be tough and list everything and everybody. The objective of making the list is not just to get organized, but to break down everything you want to do into bite sized pieces. This will make the whole process more manageable and also help feel like you’re making progress as you check off the items.

Now rank the items from urgent to less urgent. Don’t forget to include your own personal improvements on this list, because you’ll also need to do things differently than you have. Next, just start with the first item. Remember, some things can be done immediately, and some may take a little longer.

A common example I run into is having to let someone go. You’ve most likely been contemplating dismissing the individual for quite some time. You’ve probably been putting it off because you’re hoping that they’ll improve or, more likely, it’s because you just hate doing the deed. But the truth is that deep down inside, you know it’ll never work, so why wait any longer? To use the Nike slogan “Just Do It!”. Although you may not enjoy the process, the sooner it’s done, the sooner it’ll be in your rearview mirror and you won’t be stressing over it.

Leadership

This whole process is about leadership. It’s about taking charge of your destiny, your future. Sometimes you lead from the front, sometimes you lead from the rear. This is one of those times you need to lead from the front, and you do so by taking action. No more hesitation. This is about your life and your happiness.

For example, I work with a number contractors in various trades. Many of them miss being “on the tools” as they like to say. For them it’s therapeutic and gets them away from the day-to-day running of the company. Unfortunately for most, their toolbelts are just hanging on the wall collecting dust. So, what I recommend to these individuals is to just schedule a few days a month where they strap on their toolbelts and go work on the job site. It’s that simple.

Do you miss the customer interaction because you’re too busy doing administrative duties? Then just schedule a couple of days to visit clients. The upside to getting out is that you may just discover missed opportunities with your existing customers.

Getting your business to align with your needs is easier than you think, because you have the power to make the changes you want. It just takes the sincere desire to make changes. If your goals have changed from when you first started, that’s ok, they’re your goals. You don’t need anybody’s permission to adjust course. If you do, I give you permission.

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Successful entrepreneurs share many things in common. Hard work, focus, belief in themselves, hungry for knowledge and so on. One trait that doesn’t get much mention is the ability to accept and overcome failure. As entrepreneurs, failure can be a daily occurrence, but the worse is when a business fails.

To be sure there is a lot of noise made on social media and from the start-up world about “fail fast”. It is often heralded as a badge of honour and a goal in and of itself. The premise being that the sooner I fail, the sooner I’ll become a success. Failure is no guarantee of success. Success requires several skills and a lot of luck. Failure is no fun and it can be incredibly painful.

The real meaning of “Fail Fast”

The real meaning of “fail fast” is to instill the notion that if, the business is not performing no matter what you do and has limited chance of becoming profitable, then don’t wait a second longer and shut it down.

Unfortunately, most individuals hang on far too long, hoping and praying that their situation will improve. They fail to look at the cold hard facts and let their emotions make decisions. They continue to drain their resources long past the point they should, only to end up worse off. Had they listened to that little voice in their head that was telling them it was time to shut it down, they would have been better off. In many cases, they’ve let their pride and ego get in the way of making the right decision.

The dangerous duo

Pride and ego can be a dangerous duo when it comes to making business decisions. Far to often, we have trouble believing we were wrong. Worse still, is the fact that we refuse to accept reality because we’re afraid of what people will think of us. Guess what? Most people don’t care. Once they find out, they’ll ask what happened, console you and then move on. End of story.

Failing, whether fast or otherwise doesn’t mean the end of your entrepreneurial aspirations. Much like learning to ride a bicycle, few of us ever did so without falling down a few times. After a few tears, we got back on and tried again until we got the hang of it.

Business is no different, except instead of a scraped knee, business failure hurts your bank account and can shatter your self-confidence. Money can be replaced but self confidence can be a lot harder to restore.

Understand what went wrong

The best way of overcoming a business failure, is to take the time to understand what went wrong. Every business has many moving parts and therefore taking the time to assess the good, the bad and the ugly of the failure, usually brings to light the deficiencies- yours and the business.

The following is 10 of the most important questions to help you understand what went wrong:

1. Was the business properly capitalized?
2. Were expenses, unreasonable, in hindsight?
3. Was there sufficient market research undertaken before launching?
4. Was your target market clearly identified?
5. Did you have any industry knowledge, prior to launching?
6. Were you passionate about your work/product/solution or just passionate about the possible financial reward?
7. Did anyone, other than yourself, care about your product or service?
8. Did market forces change after you launched? If so, what signal did you miss/ignore?
9. Did you have the necessary skill set?
10. Knowing what you now know, would you have started this business in the first place?

By honestly answering these questions, you’ll hopefully understand what the heck happened to your dream. Being stewards of our destiny, we must accept most of the blame. Failure should be a humbling experience that opens us up to learning from our mistakes. Arrogance, although a self protection mechanism, serves no role in this undertaking because it clouds your perception and risks having history repeat itself.

Raise your game

This introspective look at why a business failed, goes a long way to restoring our self-confidence, it raises our game. Because if we ever hope to be successful, we must first believe in ourselves and put our failures behind us.

It’s not how many times we fall down that matters, but how many times we get up and do it better that counts.

Copyright ©Greg Weatherdon

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Whether we chose to admit it or not, every entrepreneur has limitations and failure to acknowledge them can become an anchor that limits our success.

“Unfortunately, most of us never seem to shake our start-up attitude”

Granted, during the start-up years we must do everything to get our enterprise off the ground and there are many things that we aren’t very good at. Fortunately, we only have to be good enough at our limitations until such time as we can hire people that are better at them.

Unfortunately, most of us never seem to shake our start-up attitude, even though we’re not start-ups any longer. Is it because we don’t want to show any weakness? Is it because we let our pride and ego get in the way? Are we afraid of what people will think? Or do we just not know any better? I’m not totally sure.

“What I do know is that most successful people never hide their limitations.”

What I do know is that most successful people never hide their limitations. They acknowledge their existence and build their companies with either employees or 3rd party resources that fill those gaps.

My advice is simple. Identify your limitations, then concentrate on the things that you are good at, and let others do what they’re good at. This will move your company forward at a much faster pace.

You may also enjoy Want To Get Better? Work At It!

Copyright © Greg Weatherdon

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

 

Successful entrepreneurs rarely engage in the Blame Game. The Blame Game is when anything negative happens it’s always someone else’s fault and never theirs.

You see at the end of the day, we make the decision to proceed down a given path even when we’ve consulted or solicited input other professionals. And once we have gathered as much information as we think we’ll need, it is then we make the decision to proceed or not proceed. The operative word is “we”. Right, wrong or indifferent “we” make the decision and as a result we must wear the consequences of that decision.

Blame someone else

Of course it’s always easier to blame someone else as it protects our self-esteem or egos, but successful business owners rarely go there and when they do, they don’t stay long.

They understand they are going to get incomplete advice and that they’re going to make a wrong decision, but when that happens they chalk it up in the loss column and move on.

Wallowing in self-pity or playing the Blame Game is just counter-productive to the successful entrepreneur’s way of thinking.

Copyright © Greg Weatherdon 2015

 

If you found this helpful, Tweet, Like or tell a friend.

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.