“Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think”. This often repeated quote is regularly but wrongly attributed to Thomas Edison, Henry Ford and philosopher Bertrand Russell, all big thinkers in their own right. The reason for this is that they all had similar thoughts on the on the capacity or desire of humans to think, because thinking is hard work and most shy away from it. By the way, the actual author is Woods Hutchinson, an American physician who published “Balanced Work” in an edition of The Saturday Evening Post.

As entrepreneurs we are faced with a myriad of decisions we must make on any given day and quite frankly it can be exhausting. Couple that with all our other responsibilities, it leaves little time or more precisely, the energy to think. By think I mean intentionally focusing on a problem, opportunity, or challenge without distraction for an extended period of time as we search for the best solution. This is often referred to critical thinking.

Think not worry!

This is one of the reasons I repeatedly tell my audiences that as entrepreneurs, they need to make time to think. They need to find a way or a place to mentally retreat from all the day to day noise of our businesses and concentrate on the issue. For years I have used my daily walk or bike ride to ponder an issue. This 30 to 60 minute escape effectively disconnects me from all the other noise or distractions and provides focus time needed. I do not always resolve the issue, but this diversion usually provides a fertile field for ideas from which to germinate.

think

Too often people confuse worry with thinking and that is a mistake because there is a big difference between the two. Worry usually has too much emotional baggage attached to it and often has negative connotations that cloud our judgement. Whereas critical thinking on the other hand, is starting with a clean sheet and an opportunity mindset. This sets the stage to evaluate the issue or issues from a 360 degree perspective. The other upside to pondering our own solutions, is that it enhances our decision making process. To seriously think requires you to draw on all your knowledge and to determine any gaps you may have. Researching these gaps then adds to your knowledge and the more knowledge we gain, the more information we have to apply against future decisions.

Another way to look at it, is thinking is like exercise for the brain. As with all exercise it builds strength, resilience, and endurance to specific parts of our bodies. The same principle applies to thinking. The more we do it, the better we become, which in turn allows you to perform at a higher level.

The impact of Social Media

Although based purely on my observations, I see a disturbing trend evolving with many entrepreneurs and, for that matter, many individuals. They turn to various forums on social media platforms to solve their every problem. To my way of thinking this is doing the individual a disservice. Relying on others to help you make a decision does nothing to enhance your skill in this all important area.

To be sure two heads can be better than one, but hundreds of opinions, not so much. The problem is the audience lacks the context of your specific situation and are better used when dealing technical issues rather than directional ones. Relying on others does absolutely nothing to enhance this much needed entrepreneurial skill set. Just remember old saying that “practice makes perfect”.

IBM – Think

Thinking was so important that for years IBM had the word THINK strategically placed above every doorway as a reminder. They expected their employees to solve problems both internally and externally for their customers. Apparently, the origin stems from an uninspiring sales meeting. Thomas Watson, the founder interrupted the meeting, saying “The trouble with every one of us is that we don’t think enough. We don’t get paid for working with our feet — we get paid for working with our heads”. Watson then wrote THINK on the easel. (Wikipedia). The word THINK has since long been an IBM trademark and they even named their laptops ThinkPads, that are now owned by Lenovo.

The ability to think critically opens our minds to our own possibilities and if done well it allows you to solve problems or envision what your future could be. By thinking through the pros and cons and all the what ifs, allows you to distill a course of action that is home grown and is tailored to your specific needs. But it cannot happen unless you make the time to think.

You may also enjoy 10 things to overcome business failure

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Work from home is not a new concept. People have been looking for any excuse to do so since the turn of the century. Initially, Friday’s was the defacto work from home day. It’s popularity was driven mostly to get a jump on the weekend, more so than trying to get distraction free time in order to get caught up. For evidence, just check the highway traffic on Friday’s afternoons during the summer, as people are fleeing the city.

Over time as work from home became more and more accepted, Wednesday also became popular. Wednesday is a natural work from home day as it not only breaks up your week, but for many was a legitimate opportunity to work uninterrupted. The mid week isolation gave individuals the chance to focus on major assignments or priorities. Of course, people raved about how productive they are working from home and most were.

So what changed?

For centuries people have been making their way into the office. Initially most could walk to their place of employment. But over time, as cities grew, public transit became the norm for those who had to travel greater distance than walking. Finally, as the downtown core in many cities became the commercial hub and with people moving to the suburbs for affordable housing, the car began to dominate as the preferred method to commute in many cities.

As this cycle of commercial intensification in the downtown cores and suburb getting farther away, going to work went from a simple task to a stressed induced war pitting driver against driver to see who can gain the best lane advantage. Depending on where you lived, this daily ritual could easily last from 30 minutes to over an hour, twice daily. So needless to say, people started looking for any opportunity to get the occasional reprieve from this daily grind.

But that’s not all!

Another major catalyst for what has become the Work from Home (WFH) movement, is the growth of the open office concept. Long before Covid-19 changed our world, companies of all sizes were jumping on the open office concept. Gone were the cubicles, the open office concept, embraced by the major tech companies, was the model to follow.

Contrary to what is expounded by management of the team building benefits of an open office, the real motivation is cost saving. Open office concepts save a lot of money because they pretty much eliminate the need for all but minimal leasehold improvements. Plus they offer a ton of savings on office furnishings.

What I find genuinely interesting with the open office concept, is that most senior managers all end up with offices. If it’s good for the goose, shouldn’t it be good for the gander? Of course, they justify it based on their need for privacy. Shouldn’t these managers be subjected to the same restrictions and annoyances they place on their employees?

To be sure the open office concept is not new. Just check on those black and white photos of the clerical pools of 1950’s, where there were rows upon rows of desks in large rooms. But those were days before computers and automation. Most of those jobs were repetitive task driven activities and although these individuals were knowledgeable, they weren’t considered knowledge workers. Most of those tasks of yesteryear have been replaced by automated solutions with little human interaction.

open office 1950's

So many of today’s workers are considered knowledge workers and are required to think and make decisions. They need to be creative and require time to focus. The reality is that as individuals, we are creative at different times of the day. Some individuals are at their best creatively in the morning, some at midday and other late afternoon and not necessarily everyday. Let’s be honest, creativity can very spontaneous and generally can’t be scheduled. So reserving one of the “quiet rooms” located on the perimeter of the open office concept, at a moments notice, is not always possible.

At the end of the day, the reason why people want to work from home is that there are too many distraction in the open office concept. Whether those distractions are in the form of visual, auditory, or human interruptions they abound everywhere and everyday.  There’s just no privacy. Interruptions by fellow employees appears to be the most frustrating issue reported, because there’s no place to hide or call your own. An attitude that, you’re at your desk, therefore it’s okay to talk to you, is the norm. You’re living in a fishbowl.

As a result, individuals are going to great lengths now to develop the virtual version of “do not disturb” signals and it is stressing them out. Wearing headphones and not looking up when someone goes by, is essentially an indicator that “I’m busy”, but even then many teammates are oblivious to these indicators.

As a curious individual, I’m hard wired to be constantly scanning my environment. Maybe it’s a hold over from the prehistoric days when you really had to be aware of your surroundings, otherwise you became somebody’s lunch. So keeping my head down all day, is as big of a distraction as being interrupted.

Is work from home any better?

For people around the world, this wasn’t a conscious decision. Covid-19 just forced everybody’s hand to work from home because there wasn’t much of an alternative. After three months, many are liking it, but many aren’t and as time moves on, there appear to be cracks forming in their new love affair with the work from home concept.

For those fortunate to have a spare room, the transition was acceptable. However, if a couple are both relegated to work from home, then someone is going to get stuck at the kitchen or dining room table. This is okay for a day or two, but for three plus months, I don’t think so.

So, if this work from home movement is to become permanent, how are individuals going to manage this? You can’t expect most couples to share that spare bedroom and work side by side, that’s just a recipe for disaster. Most individuals can’t afford a bigger house, so what’s the option. What about condo and apartment dwellers? No, work from home is not sustainable under many individuals current lifestyle.

Taken a step further and assuming an individual has the physical space to work from home, who’s going to pay for all the necessary upgrades to make it workable and at what cost? What about security and liability? What if someone gets injured? What if someone trip or falls going to their home office, where does the liability begin or end? Is that a workers compensation issue or a safety issue? Believe me, I don’t have the answers and I’m not sure anybody does at this point.

Let’s talk about team unity

In order to maintain communication and team unity, everybody jumped on the available collaboration tools available such as Zoom, Microsoft Teams and albeit a little late to the party, Google’s Meet, just to name a few. For all the praise for the ease of use and quick implementation of these tools, it’s just not the same as an in person meeting.

Having participated in a few of these digital meetings, I’ve come up with some observations that I have no idea how they are to be solved. Granted people are getting far more comfortable on the platforms, but they are draining. Gone are all the physical queues we become accustomed to. When to speak, avoiding talking over someone paying attention are just a couple of the myriad of challenges individuals face on video platforms.

Because we’ve done it so long, most people are comfortable in live meetings, albeit bored on occasion. Being on a video conference requires 100% attention to the screen because you have 6, 10 or 20 people staring back at you for the duration, so you need to be on your best behaviour. Reports from individuals that are on video calls or meetings a good portion of their day, are reporting that they are exhausted, where they weren’t in in-person meetings.

Leaders checking in

Now I will profess that I subscribe to the Management by Walking Around style of management. I wasn’t aware that my style actually had a name until such time as I read In Search of Excellence by Tom Peters and Robert Wateman many years ago.

Essentially, it’s what the name infers. As opposed to a formal meeting, a manager wanders around checking in with their staff in an impromptu manner. It’s not about catching people slacking off, it’s about creating informal teaching moments. But at a deeper level, it’s about connecting with your staff by having more face time. The concept apparently originated at Hewlett Packer or HP as it is known today.

There was a study done by Leadership IQ on the Importance of Leadership. The report states that 50% of employees spend less than 3 hours a week with their leader. However, those that spend 6 or more hours per week with their leaders are

  • 29% more inspired
  • 30% more engaged
  • 15% more motivated
  • 10% more innovative

This level of engagement, although possible, will be difficult to achieve using video conferencing. Managers of all types will need to reinvent themselves if work from home is the new normal. I’m just not sure it’ll be as effective as face-to-face.

If this is ever going to work, managers will need to up their game and reinvent themselves. Team members will worry that because they are out of site, they’re out of mind and fear they won’t get the recognition they want or more importantly need.

Personal boundaries

The curse of the smartphone has stretched many peoples day, as emails or text messages come in at all hours of the day. As a result, many have defaulted into responding to them no matter when they come in. The justification is that it’s only one email and, what the heck, if I answer it now, it’ll be one less thing to do tomorrow. In addition, email and messaging has created a false sense of urgency and therefore an answer is expected immediately. This was bad enough before Covid-19 and I can only imagine what the new normal will look like.

Where all this really falls apart is if people are permanently anchored at home, they naturally loose their work boundaries. They’ll take advantage of doing errands that were traditionally relegated to nights and weekends. And they’ll justify it by they can catch up on their work later that night or weekends. Boundaries are going to get blurred by managers and employees alike.

Humans are social

Let’s remember, that for the most part humans are social and need interaction. That can’t be replicated on video or conference calls. There’s a potential risk that people will start to feel disconnected from the rest of your team as all those informal interaction become a thing of the past.

What companies need to be on the lookout for will be the potential reduction in innovation and creativity, much of which just happens when colleagues pump into each other at the water cooler or in the hallway. This can’t be replicated digitally.

Work from home has been tried in the past by some very large corporations and their experiments failed miserably. Granted the advance in technology will certainly improve the odds, but I don’t believe by much. IBM for all it’s technological know how, recalled about 11,000 of their employees back into the office 18 months ago after realizing they were missing out on the innovation that just happened through interacting in person.

What’s the solution?

When Covid-19 is in our rear view mirrors, I think most people will be back in their workplaces and rumours of the death of the office are premature. What might be interesting is a hybrid solution, whereby people will able to split their week or rotate days that they’re in the office. But for those companies, that are going fully remote, you’ll need to create some very unique skills in order to keep your teams organized, motivated and loyal. It won’t be easy

You may also enjoy SBM#53- Focus

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Reading Time: 5 mins

We all have our own definitions of training for our team, but in all honesty, most of it sucks. Sure, for customer facing team members, we do the mandatory, how to acknowledge a customer stuff, with all the expected please and thank you’s.

It also goes without saying that we spend time teaching them “the system”, whether that be a retail POS or other software necessary to capture and order or process payment. Add to that the mandatory workplace safety and theft prevention training, we usually feel pretty good about our efforts.

This whole area of training, has been a sore point for me for quite some time and two situations minutes apart has made me want to revisit this topic. The extreme difference in the size of these two retailers served to reinforce how deficient product knowledge training is compared to the above mentioned items. One is a local franchise retailer whereas the other is part of a global department store chain.

Let’s begin with the local retailer. This is a specialty store whose main business is selling coffee pods and teas. Judging by the inventory, it would appear that the majority of their sales are Keurig pods. As we were looking for a specific brand of coffee we found on a recent trip, I used the opportunity to ask a couple questions regarding the availability, compatibility and difference between the original Keurig machine and the 2.0 machine. Theses are machines that they sell along with the coffee.

One in three

After and few hums and haws, the answer I received, and I paraphrase, was “I think so”. What made this so noteworthy was that another gentleman was in the store ahead of us and was asking some, what I thought, basic questions and the clerk was only able to answer one of his three questions.

Seriously, this is a specialty store and people were asking about the products in the store. Aside from basic pricing information and availability of some products, the individual had limited knowledge. As a specialty store, the staff should well versed on all products in the store. Why should a customer even bother to make a special trip to this store, when many of the brands they offer are available at the local grocery store?

The thing is, people usually frequent smaller stores in anticipation of receiving something, whether that be service or knowledge, not available at mass merchants and most will pay a small premium for it.

The sad part is, this is a store that I had been meaning to visit more than once and frankly I had expected more. Future trips, if any, will be very infrequent. What a missed opportunity.

Within 30 minutes of the previous experience, I headed to a major department store in search of some new luggage. My current bags had been run over once too often by airport baggage handling equipment and in dire need of replacement.

After spending 20 minutes in the department checking out their offerings a staff member finally showed up. With such a wide assortment of brands available, it’s difficult to determine which ones are quality versus value.

Looking for answers

As my interest was in purchasing a quality product that would last, I proceeded to ask the clerk which were the best brands for durability. She responded by saying Samsonite and Travelpro. So I asked why Travelpro? The answer I got was that they invented the roller wheels and that an airline pilot came up with the idea. It’s one of those replies that leaves you thinking, so?

My next question, was what makes them, Samsonite and Travelpro so good? Is the construction better? To which the respondent said they have a better warranty and yes, they’re better made. Again, it left me wondering how are they better made?

What I had expected was a little more in-depth answer along the lines of, they use a higher quality of materials or maybe they have greater structural support. This would have been an ideal time to show me the difference by opening comparable size items and point out the differences. But no, I was told that if I had any more questions that she would be right back!?

Clearly, this person had no idea what the product differentiators were and no doubt only sells based on price, or worse what the customer brought to the counter to purchase. The point is, I was fully prepared to purchase had I received the information I needed, but unfortunately, they were ill prepared.

Training should be mandatory and ongoing

Acquiring product knowledge is not difficult. The internet is a treasure trove of information on individual products and services. Better still, reach out to your suppliers and find out what they can do to help. Lunch and learn by manufacturer reps is just one way to get free training. Maybe the manufacturer has in-house data that they can share?

The point of all this is to say, that product knowledge training should carry, at minimum, equal weighting as processes. Taking the time to prioritize product knowledge and encouraging employees to do so on their own, will positively impact sales. The reality is that there are just too many alternatives in our hyper competitive environment, not to do so.

Yes, there has always been and always will be “tire kickers” who research products everywhere they can and then buy online or from a lower priced competitor. But that’s nothing new.

To counter that point, people are also very busy. Many just want to be served in a professional manner, by knowledgeable individuals. They are more than willing to buy from a company that will provide them the help and information they need to make an informed decision.

Training can be formal or informal, but it should be a priority, made mandatory and of course ongoing. Part of that training is to instill with the individual the desire to learn and explain the benefits of expanded knowledge, not just for the company but for the individual as well. People need to understand “what’s in it for them” and once they do, they’ll become self-motivated and everybody wins.

It’s no wonder the Amazon’s of the world are shipping more and more product everyday. Businesses of all sizes must realize that training is paramount, if they’re going to survive in this new age.

Copyright © Greg Weatherdon 

Sign up above to receive email notification of the latest update to this blog.

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Read Time: 3:58 minutes

I often get approached by entrepreneurs who are facing significant challenges in their businesses. By significant I mean – They’ve dug themselves into a hole so deep that they’re going to go out of business if something doesn’t change! So, my first piece of advice courtesy of Will Rogers , the American humourist is, “When you find yourself in a hole, quit digging!

As far back as I can remember, I’ve always been the person called upon to help fix a situation. For the less urgent ones, I’m more of a troubleshooter, as I usually had some time to assess the problem or problems and then sketch out a game plan.

On the other hand, when I’m approached by an owner with an urgent challenge, I usually take on the role of a firefighter. This is because the situation is critical and there is no time for naval gazing and strategizing. It’s a time for action. It’s more akin to a scorched earth approach, whereby nothing is sacred.

Got the t-shirt

It has been my experience, that in these situations to do anything less is not an option and speed is of the essence. These situations are usually long in the making but typically ignored until they become a full blown crisis. To an outside observer, you would wonder how it could have gotten so bad? But until you are in the thick of it, you’ll never really understand how these things happen. Been there, done that and I’ve got the t-shirt!

Of course, we’ve all read those inspirational books or articles that tell you to stick to it and persevere no matter how hard it is. Or, that suffering is the price you pay to be an entrepreneur. So, I want to tell you that there’s a limit to how much misery, you must put up with.

Unfortunately, when many of us are faced with business destroying crises, we tend to develop a bit of tunnel vision that limits our ability to see all the options available. Couple that with our desire to succeed, plus a little pride and ego, we don’t even consider any of the negative options that can effectively gut your company and your dream.

Strangely enough, when talking with these clients many already know what they “should” do. They just can’t bring themselves to do it, preferring to carry on hoping and praying that the situation will improve. Regrettably, it rarely does.

5 Survival Tips

If survival is your goal, then you must make the hard calls. The first of which is to reduce all your expenses, regardless of how uncomfortable you are. We’re talking survival here. The following list can get you thinking of some of the drastic measures you must take:

1. Move your business. Relocate to your residence or some other free or less expensive space.

2. Cut staff. Payroll is usually the largest expense a company has. Not a fun exercise but a necessary one.

3. Cut all non-core expenses. I mean everything. Nothing is sacred. Cell phone, copiers, coffee service, cleaning services. No more client lunches. Absolutely everything gets scrutinized.

4. Dump unprofitable clients. If you don’t know who they are, figure it out immediately. Deal only with those clients that are profitable now and pay promptly.

5. Streamline your product or service offerings to those items that are profitable. With reduced staffing, you probably won’t be able to support more than a couple of core services. So, do the stuff that makes you money.

Yes, I can state categorically, this is an painful and humbling process. But if you think the business and your sanity is worth saving then you have absolutely no choice. Once completed though, it’ll feel like a huge weight has been lifted off your shoulders.

Quit Digging

Many who have gone through this and survived have felt rejuvenated. It’s like they’re in start-up mode all over again and what they discover is that this is their happy place.

So, if you ever find yourself in a hole, quit digging!

You may also enjoy The Fear Of Decisions

Copyright © Greg Weatherdon 

Sign up above to receive email notification of the latest update to this blog.

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

No one likes doing hard stuff. It’s far easier and requires far less motivation to do the things we like. Great concert pianists produce wonderful music in what appears to be an effortless manner. Top ranked Olympians appear to have superhuman abilities and successful entrepreneurs have an air of quiet self-confidence.

What We Don’t See

The one thing all these individuals have in common, is that they put in the time and effort required to develop and refine their skills. What we don’t see is the hours upon hours, year in, year out that the pianist has spent practicing at the keyboard. Nor do we see the Olympian training long before the sun comes up, when they’d rather stay in bed.

The successful entrepreneur is not excluded. What we don’t see is the copious amounts of information they consume in their off hours or the mental gymnastics they perform as they try to distill this new knowledge into an actionable strategy all the while keeping up the daily demands of their enterprise.

Believe me, these individuals would prefer not to have to work so hard, given that there is no guarantee of success. But they do!

Regardless of the repeated disappointments and failures, they just don’t quit!

They just pick themselves up and keep on grinding it out, with only their thoughts to keep them company, because successful people do the hard stuff.

You may also enjoy Small Gains, Big Rewards

If you found this helpful, Tweet, Like or tell a friend.

Copyright © Greg Weatherdon 2017

Sign up above to receive email notification of the latest update to this blog

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Building a business is hard work and not for the faint of heart. It’s where Survival of the Fittest rules the day. In an effort to be one of the survivors, many small business owners make the strategic error of trying to make everyone their customer. In other words, trying to be everything to everyone.

Although the idea is forged on their belief that having everyone as their customer, will allow them to maximize their revenue when in fact it actually works against them. You see the more specialized you become, the more intimate knowledge you gain on your subject matter. This in turn, allows you to solve customer’s problems quicker and innovatively. Over time, you will be sought out for your expertize thereby allowing you to charge more for your product or service.

Becoming a specialist may take you a little longer to build your revenue stream but you’ll be far more profitable in the long run. Think about it for a minute, who gets paid more the heart surgeon or the general practitioner? The choice is yours?

Copyright © Greg Weatherdon 2014

If you found this helpful, Tweet, Like or tell a friend.

 

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.