“There was once a Countryman who possessed the most wonderful Goose you can imagine, for every day when he visited the nest, the Goose had laid a beautiful, glittering, golden egg.

The Countryman took the eggs to market and soon began to get rich. But it was not long before he grew impatient with the Goose because she gave him only a single golden egg a day. He was not getting rich fast enough.

Then one day, after he had finished counting his money, the idea came to him that he could get all the golden eggs at once by killing the Goose and cutting it open. But when the deed was done, not a single golden egg did he find, and his precious Goose was dead.”

A white goose

Every time I hear this story, I’m reminded of a conversation I had with a relative of mine a number of years ago. In passing, I happened to mention that after 25 years, I was thinking of selling my business and taking my chips off the table.

To my surprise, he immediately responded that it was a terrible idea and that I should just hire a manager, sit back, and collect an ongoing dividend. “So don’t kill the Goose that laid the golden egg” he said.

“Theory is great,

until it is put into

practice”

Now this is a fine idea in theory, however as we all know, many theories are only good until they’re put into practice, then they just fall apart.

What really set me back with his theory was that he had never c0me close to risking his future on anything remotely entrepreneurial. He had a secure position, plus a bullet proof pension. That is far different than the life of an entrepreneur.

We do it all!

As owners, we deal with far different issues than being a corporate manager. We don’t have the luxury of having an HR department to handle hiring and discipline issues. Nor do most of us have a CFO to manage cashflow, payables and receivables. No, we tend to do it all.

In addition, we carry the burden of our family and employees futures on your shoulders. Let’s not forget the hours spent worrying how we are going generate revenue during a particularly lean period or wondering where the next threat to your business lies.

a golden egg

Let’s face it, if we are honest with ourselves this is what we signed up for and for the most part these challenges are what drive us forward, but the list of things that preoccupy us is endless. And unlike an employee, we don’t leave these worries at the office. They are always lingering just below the surface, 24-7.

This theory of hiring a manager to run your business is a great idea if your plan is to expand your business holdings in other areas. This is because you are still engaged. However, if you have reached a point or age in your life where you’ve achieved your goals or are no longer motivated, then this is just a bad idea.

For many of us, we have built our companies up over several years and any success we’ve enjoyed is a result of keeping an eye on the critical metrics of our enterprise. Turning everything over to a stranger in the hopes they will be as diligent as you have been, is a bit of a stretch.

Of course, if you’ve built a large enterprise and have the luxury of professional managers in place, then stepping away may work. But this is not the reality of most small businesses.

No, its never as easy as just walking away and have someone send you a check every month. There’s just too much at risk.

When you consider that most small business owners have upwards of 80% of their wealth tied up in their business, you’ll certainly need to stay engaged in some manner, lest you wake up some day only to find your business wrecked on the side of the entrepreneurial highway. This is not like a guaranteed annuity that sends you a check every month until you die, without ever lifting a finger.

Further, do you want to risk having to reengage in your business after an extended absence from the industry if the manager doesn’t work out? If you’re like most of us, the answer is probably no!

What the uninitiated don’t realize is that most owners decide to sell because they feel it’s time to move on and take their chips off the table and leave the worries behind.
Hiring a manager and hoping they do well just gives you one more thing to worry about. Isn’t that what we are trying to leave behind?

The moral of the story

Every fairy tale has a moral and so does this one. It’s simply, watch where you get advice! It’s always easy to be an armchair quarterback and offer an opinion when you’ve spent your life on the sidelines.

Let’s remember that it’s just a fairy tale, there never was a goose that laid the golden eggs.

 

You may also enjoy SBM #42  Successful People Do the Hard Stuff

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

An often published piece of advice to aspiring and to lesser extent existing entrepreneurs is to follow your passion. By doing so, riches or success will surely be yours. But, as with most of these sound bites, this is rarely the case.

Let’s be honest. There’s lots of things that people have a passion for that could never support their dream lifestyle. Unless of course their dream is to just grind out a meager living.

There are plenty of examples of bankrupt restauranteurs who have a passion for cooking but couldn’t run a restaurant. What about the numerous clothing stores that couldn’t make it even though the owner’s passion was fashion?

Be passionate

Plenty of people have a passion for gardening, knitting, pottery, or music, but few would ever be able to or even consider creating anything more than a side hustle that adds a few dollars in their pockets. Of course, there are always the exceptions to this, but they are by far in the minority.

Be Passionate

So, just because you have a passion for something doesn’t mean you can make a business out of it. But then what would happen to all those “Follow your passion” sound bites and their perpetrators?

So instead of “Follow your passion”, what we should be promoting is “Be passionate about what you do!” To some this may be just semantics, but it’s far more than that. It’s about believing that what you do provides a better solution for your customers and not just wishful thinking.

Another way to look at it is that being passionate more closely resembles enthusiasm whereas having a passion is more emotional.

Merriam-Webster defines enthusiasm as having a strong feeling of active interest in something that you like or enjoy. The operative words being “active interest”. Emotions on the other hand, is defined as a strong feeling such as love, anger, joy, hate or fear.

Being passionate is also about continually trying to improve what you do. It’s about immersing yourself in the industry and grasping its nuances. It’s about becoming a student of your industry and the needs of its customers. In other words, to strive to be an expert.

What are you good at?

Another reason being passionate wins out over passion, is because being passionate usually means your good at something. You’ve found a niche that allows you to excel and therefore you just naturally gravitate towards the area where learning and subject matter information is easily consumed.

At the end of the day, most of us would never achieve any level of success if we just followed our passion. And having talked with hundreds of successful entrepreneurs it was interesting that most didn’t follow their passion.

As a matter of fact, I don’t recall anyone of them telling me they followed their passion. No, most just saw an opportunity that aligned with their skill set and went for it. But they were passionate about what they were doing. Being “passionate” about what you do, is far better advice than “follow your passion” in my opinion.

You may also enjoy SBM #64 Defining Moments

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

You Got This-For some time now I’ve have taken issue with the advice given small business owners on social media platforms under the guise of motivation and advice. Sadly, much of this advice being spewed forth by many of these so called experts is, in my opinion, nothing more than hype to grow their popularity.

But in order to balance my opinion and for research purposes, I have spent over 20 hours of listening to the audio version of the books of some of these more popular gurus and to be honest, my opinion hasn’t changed. Listening to how we need to crush it or 10x our activity, because if we don’t, we’ll never achieve our goals, is a little much.

We all need motivation

Now granted, we all need motivation at times and Covid-19 has certainly increased the need. The ongoing pressure and changes has certainly amped up the challenges and anxiety of running a business. This increased strain can be draining and after a while can leave us feeling a little lost, worn out or just fed up.

Covid-19 aside, many of us entrepreneurs have been there over the years. Most of the time it’s nothing more than a speed bump after a prolonged period of grinding it out. You see, successful entrepreneurs are for the most part pretty positive and optimistic individuals. We have to be, considering what it takes to survive, let alone thrive. That’s why resilience is such a key characteristic of those that are successful.

But even with our higher dose of resilience coupled with a higher than average positivity and optimistic outlook, sometimes it’s just not enough, the tank is empty and were done. It’s what I like to call a “Poor Me Day”! It’s a day where we feel sorry for ourselves and wonder what the heck we got into and is it worth it? It doesn’t matter how long you been in business, Poor Me Days can happen to anyone.

The thing is, successful entrepreneurs don’t stay down long, hence the name Poor Me Day, not days. Now on the bright side, a Poor Me Day can be almost like a mental reboot, where it clears your mental cache that has accumulated bits of negative experiences over a period of time. And much like your PC, this cache needs to be cleared every once in a while. So having a Poor Me Day is ok, because once cleared, we can get back to doing what we need to do.

A witty meme doesn’t cut it when you advice

Crush it! 10X your businessAs I mentioned earlier, I do understand the need for motivation and sometimes it is the tonic we need to jolt us back to reality. But reading a pithy meme on Twitter, Facebook or Linkedin, unfortunately barely qualifies as motivation.

Motivation is supposed to help us to reset our compass and get our head screwed on straight again. Reading a witty meme or a quote that is misattributed to some personality really doesn’t quite cut it.

Digging into a book or listening to an audiobook has usually done it for me. It gets me thinking. My preference is for the audiobook, especially when read by the author allows me to get a truer sense of their message and their personalities. As a bonus, I can listen to them just about anywhere.

However, what I find disturbing by the two top personalities who’s audiobooks I have just listened to, was the messaging and the tone in which it was delivered.

Let’s start with the messaging. The last thing you want when you’re down is someone telling you that you’re not working hard enough. Telling you that you’ve got to up your game and do a lot more, otherwise you’ll never make it and you’ll be nothing more than average. Or if your not prepared to give it your all, sacrifice everything and put in longer hours in order to dominate, you’ll never achieve the success you want. Really? You call that motivational? I call it bull. But unfortunately that’s the underlying theme of these books.

As for the tone, I found them to be a little too “in your face”! It’s been my experience that what most people need when they’re down, is a calming voice or message instead of someone screaming at you telling you that you’re inadequate and you’re not putting in the effort.

Nothing more than sound bites

Listening to these audiobooks let’s you hear the sheer arrogance of these authors that may not be conveyed when reading the text. I will say, if you can get by all the chest beating that you have to endure, there are a couple of nuggets of good advice, but unfortunately, there’s far more hollow advice that it makes me wonder how they’ve become best sellers.

Much of their advice really is nothing more than sound bites and lack any sound executional details. Although, I’m pretty sure I’m not their target market, it does make me wonder who actually drinks their Kool-Aid? Considering, that there’s just so many better motivational or educational resources out there that offer much better advice.

Does it help to move your business forward?

The good news for most is that many of these resources are free if you have a library card. Although they vary in selection, many libraries have digital libraries that you can download e-books or audiobooks that run the gambit from sales, marketing, social media and so on from a variety of authors.

The only minor downside for some may be that you have to do a deep dive on a subject by reading or listening for a few hours. But let me tell you, no one book will have all the answers, but many will tell you how instead of just saying you should.

So the next time you come across one of these social media posts, take a second to assess it’s true value. How does it help you move your business forward or are the authors just looking to increase their followers and likes? The choice is yours.

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

A wonderful piece of advice we can all use is that we should all have two mentors. One that is older that can share the wisdom that comes with age and can helps us avoid the many pitfalls that they’ve experienced.

The second and younger mentor, and by younger I mean at least one generation behind us and not just a few years our senior. This mentor or group of mentors will be the ones that keep you in tune with the new trends and applications that are changing as quick as the seasons.

“have a mentor for sales and another for logistics”

In either case you may want to have more than one mentor in both these categories. For instance, you may have a mentor for sales and another for logistics, depending on your industry. As for the younger mentors you may have one for the technological changes and another for the social trends including social media.

I encourage you to give this concept some thought, because no matter how good we think we are, there’s no way we can know everything and having generational mentors reduce our learning curve and reduce our risk of errors.

Copyright © Greg Weatherdon

If you found this helpful, Tweet, Like or tell a friend.

 

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Validating your idea, is one of the best pieces of advice I can give start-ups as well as existing business owners. This one item should be at the top of your to do list if you’re considering starting a new business or thinking of adding a new product or service to your existing operation.

You may think it’s a great idea and all your friends and family nod their heads in agreement, but frankly they don’t matter. The only opinion that counts is those people you want as customers. It’s their opinion that matters, so get out in front of them during the concept stage, to see if there is any interest, would they willing to buy and at what price?

The upside to this exercise is that you may find out they like it and they may even give you an idea to improve it prior to you making a large irreversible investment. The downside of course is that may not see any value in it and tell you they wouldn’t be a buyer. In fact that may be an upside, when you consider how much time, effort, money and grief you’ll save by not pursuing it.

This way you’ll live to fight another day.

I’m Greg Weatherdon and this has been your Small Business Minute.

Copyright © Greg Weatherdon 2015

 

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.