Too often innovation gets confused with invention, when in fact they are not the same. Unfortunately, we are bombarded with articles and warnings that in order to survive as entrepreneurs we must innovate or be left behind. Ok, I’m not sure that we would be left behind, but innovating or improving how we do things, is never a bad idea.

The goal for any innovation should not be for the sake of innovation alone but should either enhance the customer experience or increase our efficiency. If you can do both that’s even better.

Microsoft Office 365

pilot in open cockpit plane

A simple example where, in my opinion, neither of these goals are achieved is Microsoft Office. Over the past few years, I have watched as this software grouping has morphed into a bloated feature laden product.. What was once a simple dropdown menu style that allowed access to the most commonly used functions have disappeared under renamed menus loaded with icons that would have an archeologist scratching their head trying to decipher these hieroglyphics.

Excel Icons
Egyptian-Hieroglyphs

I would hazard a guess that the vast majority of the Office 365 install base are not power users, therefore these improvements or product evolutions, fail my innovation test. It neither improves the user experience nor increases efficiency for most of us as we waste so much time looking for a simple formatting function.

I’m sure that some power users need these enhancements that the product engineers dream up but for most of us it’s overkill.

A recent experience with an Excel spreadsheet or is it now called a workbook or a worksheet? Regardless of what it’s now called, I needed to unlock a protected spreadsheet. Because I don’t use Excel everyday, I needed to hunt down that function. Once upon a time, you could simply click on one of the dropdown menus and click on that function. Well no more.

After I don’t know how long of hunting and pecking through the drop menus and trying to decipher the various icons, I typed “unprotect” in the Excel search bar to no avail. Finally, I turned to Google for help and finally found the answer. Seriously, nothing should be that hard.

A simple solution might be to just offer the everyday user an option for a “Classic” menu that would offer the user the most commonly used functions within the complete Office 365 lineup. Now that would be an innovation!

Alternatives such as Open Office, Libre Office and Google’s Workspace offer a simpler user interface. Aside from being free, their popularity might be driven partly by their ease of use.

Small Business

Innovation for most small businesses does not have to be earth shattering. In SBM #36 Innovation, I mention that what we need to understand is that most successful innovation comes from either borrowing ideas from other industries or reconfiguring your existing products or services to tackle new markets or customers. Put this way, innovation becomes less daunting and can be implemented  incrementally over time and does not require wholesale retraining of your staff and customers. Therefore, they are considered natural or logical enhancements.

Merriam Webster provides the following definitions which may serve to clarify the difference between innovation and invention:

Invention

“a device, contrivance, or process originated after study and experiment,” usually something which has not previously been in existence.

Innovation

for its part, can refer to something new or to a change made to an existing product, idea, or field.                                                                                   

They go on to provide the following example:
One might say that the first telephone was an invention, the first cellular telephone either an invention or an innovation, and the first smartphone an innovation.

The wristwatch

Another simple and great innovation is the wristwatch. Prior to the 20th century, wristwatches were only worn by wealthier women as a fashion accessory, whereas men had pocket watches. It took a World War for the wristwatch to become a mainstay accessory for men.

As the story goes, coordinating troop movements, bombardments and attacks required officers and soldiers to be always aware of the time. The process of fumbling for a pocket watch proved cumbersome due to the necessity of having to always check. That frustration was compounded during the winter months when wearing gloves.

Someone gave this some thought. They simply stole or should I say borrowed the wristwatch idea and adopted it for men. That way soldiers wouldn’t have to reach for their watch at all, as they were wearing it. A simple twist of their arm and they could see the time.

WWI soldier with Watch
https://www.businessinsider.com/watches-after-wwi-the-male-accessory-2016-5

My experience

When I founded the Marketing Resource Group or MRG, I brought this essence of innovation to the consumer packaged goods and healthcare industries. Prior to MRG, I owned The Sales Support Company which was a contract retail merchandising company. In other words an outsourced sales force. I had 150 people working coast-coast performing various sales functions in our client’s smaller retail customers.

Because our merchandisers needed to travel from store to store to perform their duties, wages and travel costs represented a significant portion of our costs. Raising prices was difficult as it would dilute the cost/benefit argument we had put forth. So, after eight years sustainable profits were elusive, so I sold the company.

My innovation

One of the reasons that made my decision to sell The Sales Support Company easy, was that I knew the industry still needed to service these accounts but needed cost efficient solution, which I had been quietly testing for over a year.

Once clear of my obligations with my previous company, I launched MRG to provide our clients with an alternative solution to service these accounts.

So instead of having an individual physically visit a store, we began telemarketing these accounts as a means to communicate and solicit orders. As an aside, we provided other services that previously required a sales representative to perform, but now were done remotely.

I knew of only one company that was doing anything remotely similar and that was Kimberley-Clark, the makers of brands like Huggies and Kleenex.

The big difference was that they were selling their own products, whereas we would be a sales as a service model, representing any number of companies and brands, albeit never at the same time.

Aside from Kimberley-Clark this hadn’t been attempted before and therefore it took a bit of effort to get buy-in from our clients.

Eventually, we convinced enough clients of the merits and gained the necessary momentum to make it a viable business that I owned for 17 years until I sold it.

This innovation had numerous benefits and few downsides for our customers. Considering that we handled what I referred to as their orphaned accounts, those retail establishment that due to annual purchases or geographic location, received no sales coverage from their existing salesforces.

Foremost, our reach was unlimited. If they had a phone, we could contact them, regardless of where they were located, even in the Artic.

Innovation through adaptation

So let’s be honest. I didn’t invent anything here. I simply took an existing service, telemarketing, and applied it to an industry that wasn’t using it. There is a saying “good artist borrow ideas great artist steal ideas.

Is that not the purpose of innovation? How many so called innovations, add no value to the end user and only add confusion.

First and foremost, innovation needs to improve the experience. But change for the sake of change is rarely a good idea. The best way to determine the value of your innovation is to ask your customers and not just your power users.

Also consider that instead of more features, maybe consider fewer and see if that improves the user experience.

You may also enjoy SBM #107 Beware of the whale

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

This is a guest post by Dennis Geelen of Zero In.

Take a minute and think of a few companies that pop into your head that were once seen as leaders in their industry but, for one reason or another, eventually came crashing back down to Earth.  Maybe they have since been surpassed and are no longer a household name.  Perhaps they filed for bankruptcy.  Or maybe you are thinking of a company that was forced to close its doors and shut down for good.

Dennis Geelen

Why be Customer Centric?

When I ask people to go through this exercise, many typical companies pop into their head.  Blockbuster, Kodak, and Sears being among the most notorious that come to mind.

But the truth is, most businesses are not set up for long-term success.  Any company that is currently a leader in their industry could potentially be a footnote in history 5 to 10 years from now.

In fact, the stats are staggering.  25% of all new businesses do not make it past the first 2 years.  50% don’t make it past the 5-year mark and only a quarter of businesses end up being sustainable past 15 years.

That is insane!  The obvious question here is ‘why’?

To answer that question, we need to look at some trends that so many companies (large and small) tend to fall victim to.  Whether they got off on the wrong foot from the beginning or whether these trends slowly creep into the business over time, they are both common to so many businesses and ultimately cause their demise.

  1. They are, or they become, too inward focussed
  2. They are, or they become, too set in their ways

Let’s examine each of these issues and I am sure you will be able to see these trends in so many businesses (maybe even your own!).

First, there is the issue of being too inward focussed.  By this I mean that they have a tendency to spend the majority of their time thinking, talking, analyzing, and strategizing about their products, their services, or their financials. 

Now don’t get me wrong, these are all important things to consider and manage in a company.  However, a major focus (probably the biggest) should be outward.  Your customers.  Who are they?  Why do they purchase your product or service?  What value are you adding?  Why do some choose your competitors products or services?

Being a customer centric company, top to bottom, from your purpose, to your sales, to your marketing, to operations helps protect you from fixating inward too much and losing touch with why you are in business in the first place.

Second, there is the issue of a business being too set in their ways.  By this I mean that a business can become too rigid over time.  This happens when a company has found processes, methodologies, or business models that they believe very strongly in (and likely for good reason).  However, unless you have been living under a rock the past 20 years you understand that things change, and sometimes fast!  If you find you or your team members saying ‘this is the way we do things around here’ your business may be at risk of falling into this trap.  You might be too rigid.

A more subtle way that this can happen is that your business becomes too complacent.  In this case, the phrase you may hear amongst your team members is “if it isn’t broken, why fix it?”  Now I am not saying that businesses should invoke change just for the sake of change, but you easily run the risk of getting into a complacent comfort zone and be ill prepared to be nimble and flexible and open to change when you have to be.  Whether your business is too rigid or too complacent, watch out!

Set yourself up!

The antidote to this issue is to foster a culture of innovation.  Businesses need to be intentional about always finding new and better ways to deliver value to their customers.  They can do this by implementing principles and practices so that their employees are encouraged to come up with new ideas (in a structured environment) and then pilot them and see how they resonate.

When disruptors come along (competitors, economic downturns, changes in consumer habits, pandemics, and so on) businesses need to have a culture of innovation in place so that they can be flexible and pivot quickly as needed

So how do you protect your business from becoming the next statistic and falling prey to these 2 mistakes?  Be intentional about turning your company into one that is customer centric and innovative.  Set yourself up for long-term success.

You may also enjoy Innovation Starts at Home 

THE ZERO IN FORMULA, Dennis Geelen’s latest book, challenges business owners, CEOs, and leaders to think differently about their company.

In THE ZERO IN FORMULA Geelen walks you through the recipe. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will understand what it means to be truly innovative, with principles and practices you can implement. You will be guided through the recipe step-by-step to build your successful foundation. You will learn from stories and examples of other businesses and their successes and failures. Whether your business is just starting out and looking for a blueprint to follow over time, or your organization is an existing business and you realize you need to make some corrections and get back on a better course, this book is your guide.

https://www.zero-in.ca

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Work from home is not a new concept. People have been looking for any excuse to do so since the turn of the century. Initially, Friday’s was the defacto work from home day. It’s popularity was driven mostly to get a jump on the weekend, more so than trying to get distraction free time in order to get caught up. For evidence, just check the highway traffic on Friday’s afternoons during the summer, as people are fleeing the city.

Over time as work from home became more and more accepted, Wednesday also became popular. Wednesday is a natural work from home day as it not only breaks up your week, but for many was a legitimate opportunity to work uninterrupted. The mid week isolation gave individuals the chance to focus on major assignments or priorities. Of course, people raved about how productive they are working from home and most were.

So what changed?

For centuries people have been making their way into the office. Initially most could walk to their place of employment. But over time, as cities grew, public transit became the norm for those who had to travel greater distance than walking. Finally, as the downtown core in many cities became the commercial hub and with people moving to the suburbs for affordable housing, the car began to dominate as the preferred method to commute in many cities.

As this cycle of commercial intensification in the downtown cores and suburb getting farther away, going to work went from a simple task to a stressed induced war pitting driver against driver to see who can gain the best lane advantage. Depending on where you lived, this daily ritual could easily last from 30 minutes to over an hour, twice daily. So needless to say, people started looking for any opportunity to get the occasional reprieve from this daily grind.

But that’s not all!

Another major catalyst for what has become the Work from Home (WFH) movement, is the growth of the open office concept. Long before Covid-19 changed our world, companies of all sizes were jumping on the open office concept. Gone were the cubicles, the open office concept, embraced by the major tech companies, was the model to follow.

Contrary to what is expounded by management of the team building benefits of an open office, the real motivation is cost saving. Open office concepts save a lot of money because they pretty much eliminate the need for all but minimal leasehold improvements. Plus they offer a ton of savings on office furnishings.

What I find genuinely interesting with the open office concept, is that most senior managers all end up with offices. If it’s good for the goose, shouldn’t it be good for the gander? Of course, they justify it based on their need for privacy. Shouldn’t these managers be subjected to the same restrictions and annoyances they place on their employees?

To be sure the open office concept is not new. Just check on those black and white photos of the clerical pools of 1950’s, where there were rows upon rows of desks in large rooms. But those were days before computers and automation. Most of those jobs were repetitive task driven activities and although these individuals were knowledgeable, they weren’t considered knowledge workers. Most of those tasks of yesteryear have been replaced by automated solutions with little human interaction.

open office 1950's

So many of today’s workers are considered knowledge workers and are required to think and make decisions. They need to be creative and require time to focus. The reality is that as individuals, we are creative at different times of the day. Some individuals are at their best creatively in the morning, some at midday and other late afternoon and not necessarily everyday. Let’s be honest, creativity can very spontaneous and generally can’t be scheduled. So reserving one of the “quiet rooms” located on the perimeter of the open office concept, at a moments notice, is not always possible.

At the end of the day, the reason why people want to work from home is that there are too many distraction in the open office concept. Whether those distractions are in the form of visual, auditory, or human interruptions they abound everywhere and everyday.  There’s just no privacy. Interruptions by fellow employees appears to be the most frustrating issue reported, because there’s no place to hide or call your own. An attitude that, you’re at your desk, therefore it’s okay to talk to you, is the norm. You’re living in a fishbowl.

As a result, individuals are going to great lengths now to develop the virtual version of “do not disturb” signals and it is stressing them out. Wearing headphones and not looking up when someone goes by, is essentially an indicator that “I’m busy”, but even then many teammates are oblivious to these indicators.

As a curious individual, I’m hard wired to be constantly scanning my environment. Maybe it’s a hold over from the prehistoric days when you really had to be aware of your surroundings, otherwise you became somebody’s lunch. So keeping my head down all day, is as big of a distraction as being interrupted.

Is work from home any better?

For people around the world, this wasn’t a conscious decision. Covid-19 just forced everybody’s hand to work from home because there wasn’t much of an alternative. After three months, many are liking it, but many aren’t and as time moves on, there appear to be cracks forming in their new love affair with the work from home concept.

For those fortunate to have a spare room, the transition was acceptable. However, if a couple are both relegated to work from home, then someone is going to get stuck at the kitchen or dining room table. This is okay for a day or two, but for three plus months, I don’t think so.

So, if this work from home movement is to become permanent, how are individuals going to manage this? You can’t expect most couples to share that spare bedroom and work side by side, that’s just a recipe for disaster. Most individuals can’t afford a bigger house, so what’s the option. What about condo and apartment dwellers? No, work from home is not sustainable under many individuals current lifestyle.

Taken a step further and assuming an individual has the physical space to work from home, who’s going to pay for all the necessary upgrades to make it workable and at what cost? What about security and liability? What if someone gets injured? What if someone trip or falls going to their home office, where does the liability begin or end? Is that a workers compensation issue or a safety issue? Believe me, I don’t have the answers and I’m not sure anybody does at this point.

Let’s talk about team unity

In order to maintain communication and team unity, everybody jumped on the available collaboration tools available such as Zoom, Microsoft Teams and albeit a little late to the party, Google’s Meet, just to name a few. For all the praise for the ease of use and quick implementation of these tools, it’s just not the same as an in person meeting.

Having participated in a few of these digital meetings, I’ve come up with some observations that I have no idea how they are to be solved. Granted people are getting far more comfortable on the platforms, but they are draining. Gone are all the physical queues we become accustomed to. When to speak, avoiding talking over someone paying attention are just a couple of the myriad of challenges individuals face on video platforms.

Because we’ve done it so long, most people are comfortable in live meetings, albeit bored on occasion. Being on a video conference requires 100% attention to the screen because you have 6, 10 or 20 people staring back at you for the duration, so you need to be on your best behaviour. Reports from individuals that are on video calls or meetings a good portion of their day, are reporting that they are exhausted, where they weren’t in in-person meetings.

Leaders checking in

Now I will profess that I subscribe to the Management by Walking Around style of management. I wasn’t aware that my style actually had a name until such time as I read In Search of Excellence by Tom Peters and Robert Wateman many years ago.

Essentially, it’s what the name infers. As opposed to a formal meeting, a manager wanders around checking in with their staff in an impromptu manner. It’s not about catching people slacking off, it’s about creating informal teaching moments. But at a deeper level, it’s about connecting with your staff by having more face time. The concept apparently originated at Hewlett Packer or HP as it is known today.

There was a study done by Leadership IQ on the Importance of Leadership. The report states that 50% of employees spend less than 3 hours a week with their leader. However, those that spend 6 or more hours per week with their leaders are

  • 29% more inspired
  • 30% more engaged
  • 15% more motivated
  • 10% more innovative

This level of engagement, although possible, will be difficult to achieve using video conferencing. Managers of all types will need to reinvent themselves if work from home is the new normal. I’m just not sure it’ll be as effective as face-to-face.

If this is ever going to work, managers will need to up their game and reinvent themselves. Team members will worry that because they are out of site, they’re out of mind and fear they won’t get the recognition they want or more importantly need.

Personal boundaries

The curse of the smartphone has stretched many peoples day, as emails or text messages come in at all hours of the day. As a result, many have defaulted into responding to them no matter when they come in. The justification is that it’s only one email and, what the heck, if I answer it now, it’ll be one less thing to do tomorrow. In addition, email and messaging has created a false sense of urgency and therefore an answer is expected immediately. This was bad enough before Covid-19 and I can only imagine what the new normal will look like.

Where all this really falls apart is if people are permanently anchored at home, they naturally loose their work boundaries. They’ll take advantage of doing errands that were traditionally relegated to nights and weekends. And they’ll justify it by they can catch up on their work later that night or weekends. Boundaries are going to get blurred by managers and employees alike.

Humans are social

Let’s remember, that for the most part humans are social and need interaction. That can’t be replicated on video or conference calls. There’s a potential risk that people will start to feel disconnected from the rest of your team as all those informal interaction become a thing of the past.

What companies need to be on the lookout for will be the potential reduction in innovation and creativity, much of which just happens when colleagues pump into each other at the water cooler or in the hallway. This can’t be replicated digitally.

Work from home has been tried in the past by some very large corporations and their experiments failed miserably. Granted the advance in technology will certainly improve the odds, but I don’t believe by much. IBM for all it’s technological know how, recalled about 11,000 of their employees back into the office 18 months ago after realizing they were missing out on the innovation that just happened through interacting in person.

What’s the solution?

When Covid-19 is in our rear view mirrors, I think most people will be back in their workplaces and rumours of the death of the office are premature. What might be interesting is a hybrid solution, whereby people will able to split their week or rotate days that they’re in the office. But for those companies, that are going fully remote, you’ll need to create some very unique skills in order to keep your teams organized, motivated and loyal. It won’t be easy

You may also enjoy SBM#53- Focus

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

If you’re to believe everything you hear or read about innovation, you would be justified in thinking that innovation is an area best left to the big companies, but that would be wrong.

“Don’t let the status quo be

the reason you don’t try something new”

If truth be told, every company, regardless of size, has the opportunity to innovate. Although small innovations never make headlines, they never the less can make a dramatic impact within your company, and frankly that’s all that really matters.

What you need to understand is that most successful innovation comes from either borrowing ideas from other industries or reconfiguring your existing products or services to tackle new markets or customers.

“Simply changing some business processes to be more

efficient can be considered innovative”

A great example of borrowing ideas is Henry Ford who has been heralded for developing the modern auto assembly line, he actually borrowed and adapted the process from the meat packing industry.

Simply changing some business processes to be more efficient can be considered innovative, if it reduces costs, improves the customer experience or generates more profit.

One of the biggest stumbling blocks to innovation is ”the industry doesn’t do that” attitude but to my way of thinking that’s exactly why it should be done.

Don’t let the status quo be the reason you don’t try something new. You just don’t know where it will take you.

Copyright © Greg Weatherdon 

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.