For many Covid-19 has temporarily changed the way business is done and for others those changes will be permanent. This is both good and bad. The good is that for those that adapt, they will find news ways to do business. The bad is that for those who remain steadfast in their ways, they may not survive. This brings me to today’s topic, discounts.

Discounts are necessary

Before going any further, many of the enterprises deemed as essential along with those businesses that have only had to relocate their workers to their home, are most likely able to continue with business as usual and don’t need to offer any discounts. For the rest though, discounts may be necessary.

There’s lots of commentary on social media platforms about the merits of maintaining your pricing during these disruptive period. These statements are usually is prefaced by slogans such as “Get paid what your worth” or “Don’t discount your value” and so on. These are all great motherhood statements that have some value when things are normal. But these aren’t normal times.
Let’s be honest, even in the best of times, you only get to take that position when you’ve been in business long enough and have created a reputation as an organization that consistently deliver results and are deemed to be an expert in your field. So, regardless of what you think you’re worth. It only matters what your customers think you’re worth and chances are your customers are being enticed by intriguing value propositions by your competitors.

30-50% of SME’s will fail

Having been through more than one economic upheaval and survived to talk about it, I disagree with whole notion of not offering discounts. Based on estimates, approximately 30-50% of SME will not make it and as an owner you have but one goal for the next while-survival, period. Since the majority of your customers are probably suffering, they will be looking discounts on any spending they’re making and if you don’t, your competitor will.

Assuming 30% failure rate, the 1st 10% are already gone, with the 2nd 10% only weeks away. It’s the last 10% who you need to worry about, because they’ll be gunning for you by targeting your customers by offering discounts. Why? Because they’re desperate. This in turn will put huge competitive pressure on your business as you compete with lower priced competitors. For those that are financially secure or are unaffected by the impact of Covid-19, hallelujah! Otherwise, you need to make sure you keep cash coming in, because if you’re not selling anything, you risk falling into the 30%.

Protect your brand

The challenge in all of this is fighting our own pride and ego. They say that “pride goeth before the fall”. This translate into those that are too arrogant will fail. If there ever was a time to seriously consider offering temporary discounts, this is it. It’ll give you the ammunition to protect your brand and your company. Remember that breaking even is ok, because in times like these, profit can wait for better days.

Covid-19 Discounts

So, how do you go about offering discounts that don’t become permanent? One simple way is to turn what you’re doing upside down. Why not consider offering a temporary Covid-19 discounts on your product and services? You can communicate to your clients that in these difficult time you want to do your part and help other business owners.

How you do this is quite simple. On your quotes or invoices, you show what your regular fee or product costs as you would normally. Then on the next line you show “Less temporary Covid-19 discounts” and then deduct the amount of the discounts.

By itemizing the discounts as separate line items on the quote or invoice, you reinforce your goodwill gesture, even though it’s self preservation. By having it as a separate line item it reinforces that it’s a specific discount thereby inferring that this won’t be forever. Failing to list the discounts separately, effectively creates a new lower price. When things return to normal and you and your business is still standing when many aren’t, you can then begin to remove your discounts.

To quote Darwin “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”

 

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Covid-19 is creating utter chaos for many small business owners. Fear is taken hold of many owners as they wonder what’s next? No one knows when or if they’ll reopen. Most don’t want to admit out loud what they are secretly thinking-bankruptcy. It’s just too difficult to fathom.

Making any kind of decision while under duress is never a good idea. We’re just not thinking clearly. This is especially true when your dream or life long work is about to evaporate in front of your eyes.

Covid-19 has forced governments to mandate closure of all but essential services in many parts of the world. In turn this has created panic amongst many entrepreneurs and their reactions range from submission to lashing out at everyone. To be fair, this is a once in a lifetime scenario. Much like a 100 year storm, most individuals and businesses are not prepared, and the aftermath will be disastrous for many.

There is no cavalry coming.

Not to be the bearer of bad news, but there is no cavalry coming, sorry. Governments can only do so much, and many small businesses will not qualify for the many programs that are being unveiled.

Many individuals think that the banks should automatically suspend all payments, but that’s not going to happen. However, if you’re business was solid before Covid-19, you can probably get some short term concessions. If your business was struggling beforehand, then don’t hold out hope.

Many landlords are small business owners themselves. They, like you, can’t afford to offer much leniency. They too have mortgages and bills to pay. Unlike residential mortgages commercial mortgages don’t usually have deferral options, so their payments must be made.

Hope for the best, but expect the worst

So, what’s an entrepreneur to do? To state the obvious, batten down the hatches. But instead of just fretting away, it’s time to get proactive and lay out a plan. Actually, it’s time to lay out two plans. The first plan is based on your business starting up in 4-8 weeks and the other is the worst case scenario plan, business shutdown. Regardless of which way it goes, working on your plans will be a distraction from all the noise and give you something to do.

Plan #1 – 4-8 weeks

Assuming you’ll be able to restart, you’ll need to put a game plan in place, so here’s a primer on the things you’ll need to think about.

• Call your landlord- If you haven’t already, it’s time to make that call and ask how you can work together. They may or may not be willing or able to offer any concessions. But you do need to know, don’t assume, ask the question.

• Business most likely won’t return to the pre-crisis level, so how do you plan on managing it? How much staff do you need, short and long term? You need to let your employees know your thoughts.

• How are you going to get your customers back? My suggestion is to call them and let them know you’re planning to restart as soon as you’re able. An alternative is to email them. But it’s far less personal.

• Depending on your business, do you have to do a thorough sanitizing?

• Do you have product that expires? What’s your plan on disposing of it?

• Do you have receivables? How do you plan on collecting these? Are you prepared to offer the same concessions you’re looking for from your suppliers?

• Call your suppliers. Has your status changed with them? If you had credit with them, is it still available? This is important to know. If you no longer have credit available, how do you plan on getting your supplies?

• Make a regular habit of checking your on your place of business. Some leases and insurance policies have clauses stating that you must check the premises regularly.

Plan #2 – Business shutdown

This is not fun, but you need to be prepared if this becomes the inevitable. Planning a measured shutdown is far better than doing nothing and just letting things happen. As soul destroying that this can be, there’s an old adage that says, “if you find yourself in a hole, quit digging!” If shutting the business down is your only option, it’s best to initiate it sooner rather than later, to stop the financial bleeding. Now is the time to get your head around this potential outcome, so that you are in control. The following steps should get you started in the event a windup is necessary

• Contact your lawyer and discuss the situation. Find out what needs to be done to close a business and the cost to do so. Get their input and direction on how to handle your suppliers, including your landlord.

• Contact your accountant and ask them what your liability is regarding taxes owed and their role in a business wind up.

• Make a list of all your payables. This list includes absolutely everything. This way you’ll know how much you owe.

• Make a list of any receivables you have and your plan to collect on these. The more you collect, the less you’ll end up owing.

• List all your inventory and contact your suppliers to see if you can return any unused product. Otherwise develop a plan to liquidate.

• List all your business assets i.e. equipment. These can be sold. Just remember that their value will be significantly less than you paid or what you think they’re worth, as many other businesses will be liquidating at the same time.

• Contact any other creditors to determine what you owe them. Some will be willing to negotiate a lesser amount or some form of payment plan.

• Make sure you complete all the necessary paperwork for laying off your staff, if you haven’t done so yet.

Regardless of your experience or years in business, no one could have foreseen what has gripped the world economies as a result of Covid-19. Most recessions and depression come upon gradually over time and gives people the time to adjust their course in order to weather the storm, but not this time. It was immediate and without warning.

What you do next matters. How you do it also matters. So, by putting your plans in place now, you’ll be prepared, in control and be able to live to fight another day.

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

What if, you had the chance of starting over? What if you could reboot your business? What would you do differently? Theses are questions that I regularly ask small business owners, especially when I come across those that are struggling, stressed out and unhappy.

The answers I get range from, “I’d hire better people” to “I would not have tried to grow so fast”. Let’s not forget the commonly heard “I was happier when I got to do the stuff I liked doing”. Depending on the individual and their speciality, that could range from selling to working in the shop.

Keeping your foot to the floor

The reality of business ownership is that we are driven to build the company as fast as possible. Of course, that makes total sense as we need to generate revenue and get profitable as soon as we can, or we just don’t survive. Simple enough and it makes total sense.

Where the problem arises for many, is that they just keep their foot to floor, to steal a metaphor, and don’t back off once they hit that threshold of profitability. For others, the bigger they get, the less money they seem to make. At some point, they reach that tipping point whereby they’re just tired of chasing what seems to be an elusive goal and now feel trapped in a future of their own making.

So why is that? Well the answer is pretty simple. Everything we read, see or hear regarding entrepreneurial success is about growing your business. Everything is sensationalised. Rarely do we hear about the thousands upon thousands successful small business owners who are quite content with the size of their businesses and are not looking expand other than by organic growth. But they exist, they’re successful and they’re happy.

If you’re not growing, you’re dying!

I too wanted to build that empire. I was also caught up in the grow your business mentality, where the mantra “if you’re not growing, you’re dying” was the battle cry of the day. There’s a small bit of truth in that statement, in that your revenues should be growing annually, if nothing more than to keep up with inflation. But as with most of these statements, they’re always taken to the extreme, which put undue stress on an owner and their ability to keep up. For example, the current buzz words are that you need to “10x” your business or grow it 10 times the current size. Really? Why?

It took a while for me to ignore the hype and focus on what’s was important to me. What I came to realize was that I wasn’t prepared to make the personal sacrifices required to grow the company at all costs. My family and quality of life were my priorities.

That’s not to say I didn’t have any drive or ambition. On the contrary, but I was no longer in a rush and I came to enjoy the measured approach to growth, where I could have some degree of control over it. Put another way, I subscribed to the notion that “the journey is the destination”. Once I realized what was important to me, I found my level or balance if you wish.

You don’t have to ask for permission

So, when I hear the answers to the question – What would you do differently? I usually ask, what’s stopping you? Which usually stops the individual in their tracks. They really don’t have an answer. Oh, they say things like, I’ve got too much invested, or I can’t just fire these people. To which I respond, you can do whatever you want. Who’s stopping you and why can’t you?

Seriously, we have the control. We don’t have to ask permission of anyone. As owners we are not infallible. We make mistakes. We make mistakes in hiring. We make mistakes in our strategic planning. We make mistakes in the products or services we offer. We are human and no one has a crystal ball. Yet too many of us get trapped by past decisions. So, what’s stopping us from changing? Is it ego? I believe that’s part of it. Is it pride? Yup I believe that also part of it. However, I believe the biggest issue is fear. Fear that we might make the same mistake all over again. That’s certainly a risk, but frankly it’s a small risk because you’re far more knowledgeable than you used to be, and you now know what you don’t like. The alternative of course is to do nothing, and I can pretty much guarantee you’ll continue to be miserable.

The beauty about starting over is you already have a business, so you’re not really starting over. It’s more of a makeover and it doesn’t have to happen all at once. However, you do need a plan because without one, you risk ending up right back where you started. What that plan looks like varies by individual.

Don’t get paralyzed

Yes, this process can seem a little overwhelming, so you need to make sure you don’t get paralyzed with all the decisions you need to make. So, the first thing you need do, if you’re looking to morph your business into the one you want, is to make a list of everything you want to change. Be tough and list everything and everybody. The objective of making the list is not just to get organized, but to break down everything you want to do into bite sized pieces. This will make the whole process more manageable and also help feel like you’re making progress as you check off the items.

Now rank the items from urgent to less urgent. Don’t forget to include your own personal improvements on this list, because you’ll also need to do things differently than you have. Next, just start with the first item. Remember, some things can be done immediately, and some may take a little longer.

A common example I run into is having to let someone go. You’ve most likely been contemplating dismissing the individual for quite some time. You’ve probably been putting it off because you’re hoping that they’ll improve or, more likely, it’s because you just hate doing the deed. But the truth is that deep down inside, you know it’ll never work, so why wait any longer? To use the Nike slogan “Just Do It!”. Although you may not enjoy the process, the sooner it’s done, the sooner it’ll be in your rearview mirror and you won’t be stressing over it.

Leadership

This whole process is about leadership. It’s about taking charge of your destiny, your future. Sometimes you lead from the front, sometimes you lead from the rear. This is one of those times you need to lead from the front, and you do so by taking action. No more hesitation. This is about your life and your happiness.

For example, I work with a number contractors in various trades. Many of them miss being “on the tools” as they like to say. For them it’s therapeutic and gets them away from the day-to-day running of the company. Unfortunately for most, their toolbelts are just hanging on the wall collecting dust. So, what I recommend to these individuals is to just schedule a few days a month where they strap on their toolbelts and go work on the job site. It’s that simple.

Do you miss the customer interaction because you’re too busy doing administrative duties? Then just schedule a couple of days to visit clients. The upside to getting out is that you may just discover missed opportunities with your existing customers.

Getting your business to align with your needs is easier than you think, because you have the power to make the changes you want. It just takes the sincere desire to make changes. If your goals have changed from when you first started, that’s ok, they’re your goals. You don’t need anybody’s permission to adjust course. If you do, I give you permission.

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

I recently had some time to kill between meetings and I was hungry. So, I decided to go to a local diner. I figured I could use the time to do some writing. One of the reasons I chose this location is that I knew they had free Wi-Fi and I needed to access some information online with my laptop.

After I was seated, order taken, and beverage served, I flipped open my laptop and attempted to connect to the Wi-Fi. No luck. I checked to make sure the network was visible and still nothing. Re-entered the password that was printed in big bold letters on the wall of this establishment and still no joy.

After numerous attempts, I finally asked one of the servers if the Wi-Fi was working and she said yes, it is and that she was on with her smartphone. Of course, this made me think, aren’t you supposed to be working and not worrying about your social media or text messages? But I digress.

Laptops are for inputting

So, I went through everything again and after a few more attempts, I gave up and assumed the problem was on my end. Frustrated, I resorted to using my phone in an attempt to access the information I needed.

Yes, I could have used my phone sooner, but that just doesn’t work well for me. I once heard that tablets and phones are for consuming information or data and that laptops are for inputting. This statement so represents me. Try as I might, I hate trying to compose anything other that a quick email or text response on my smartphone. I also find that undertaking any kind of extensive searching is frustrating on a small handheld appliance.

No one on duty

I tried again by asking another server, who I believe was in charge of the front of house, if the Wi-Fi was down? To which she responds, yes, it is! She then proceeds to tell me that whenever the restaurant gets busy, which it was, the router crashes. To which I responded that it probably just needs to be rebooted. And here comes the kicker. She then tells me that the management has locked the access to the router because they don’t trust them. To which I responded, “seriously?”

She then went on to tell me that every time it happens, no one can do anything until the manager resets it. Ok then, get a manager to reset it, I said. To which she replied, there isn’t one on duty.

We trust complete strangers, but not our staff

So now I’m a bit confused. You have a restaurant with approximately 100 guests being served prepared food and you trust the staff to abide by all sorts of food safety issues without management oversight. Further, we trust these same employees to treat our customers properly and efficiently. We further trust these employees to process payment and handle cash, yet, they cannot be trusted to reboot a Wi-Fi router. Where does this make sense?

I know this is a simple example but is illustrative of many owners actions when it comes to their employees. Isn’t it funny how we trust hundreds, if not thousands of complete strangers everyday when we drive our vehicles? We hope these strangers stay in their lanes and that none of them cross over a painted yellow line into our lane, where doing so could result in serious personal harm. Yet, we don’t always trust the people we work with every single day to reboot a router.

On further contemplation, I also wonder why the manager hasn’t clued into this being a problem. If this is in fact a reoccurring issue and it affects the customer experience, then this needs to change. Especially since they have a sticker on the front door the says “Free Wi-fi”.

Your success depends on trust

Silly little situations like locking the router behind a closed door sends a message to employees that management can be dysfunctional. It left me wondering what other stupid policies this organizations has on it’s books.

Trust is a necessary component for the success of any business and employees are not going to bring their “A” game when faced with nonsensical restrictions. You’re never going to achieve the success or freedom you want if you can’t explicitly trust your employees.

You may also enjoy Successful People Do the Hard Stuff

Copyright © Greg Weatherdon 2019

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

I’ve been considering this topic for quite some time but wasn’t sure it was worth addressing until a recent trip to New York City.

Having been out to dinner, we returned to our hotel and were waiting for the elevator to make its way to the ground floor. When the door finally slid open there was a young lady getting ready to disembark. Also, in the elevator, but tucked over to the side where the floor keypad is located, was a young man who was an employee of the hotel.

As we waited, the young lady began to step out of the elevator car, only to be cut off by the hotel employee. There was a look of confusion and shock on the young lady’s face as was on mine. Although it took a few nanoseconds to register with me what had just occurred, I yelled at the young man, “Hey dude, the customer goes first!”. To which he just kept on walking without acknowledging the comment.

As I turned back to the young lady, she said “no kidding, right?”, which gave me hope that this courtesy was still expected by a much younger generation.

Yield the right of way!

I’m not sure where I learned about this or whether it was just an extension of my upbringing, but whenever I crossed paths with a customer, I yielded the right of way. It’s a pretty simple and respectful philosophy that just became second nature to me over the years of retail sales and service.

For the most part, letting the customer go first, is still the norm, but I’m seeing a marked increase in number of instances where employees blatantly cut off customers in a retail setting. These individuals are completely oblivious of this simple protocol.

In addition, I’ve frequently watched as employees and customers converge at a doorway or in an aisle and instead of them holding the door or allowing the customer to go first, the employee just continues on as though they have the right-of-way. This is just wrong!

Customer expect to be treated with respect

The point of this is, our employees are an extension of our business image and values. More often than not they are the front line, customer facing vehicle of your company. How they act or conduct themselves reflects directly on your organization. Customer expect to be treated with respect and courtesy.

Although you may not think you need to explain these norms to employees, I’m letting you know, it’s one more thing you need to address. Assuming that employees get it, is always a mistake. Just consider the hotel example. So, if you expect employees to act in a certain way, then the only way to ensure a certain behaviour is to tell them what you expect.

It defines superior customer service

On the other hand, if you don’t think an employee cutting off a customer or not holding a door is no big deal, then you may have bigger problems, because it matters. You need to care at the granular level about these service issues. It’s part of what defines superior customer service and professionalism. It’s about respecting your customers.

Because respecting your customer, will never go out of fashion.

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Technology has been an amazing boon for businesses of every size, but none more so than for small businesses. Having come of age as an entrepreneur through the technology evolution, it’s truly amazing that what once took days by many, is now done in minutes by one person.

The development and ease of use of current technology now allows small businesses to compete with much larger organizations. Software applications that once would have cost the small business owner a fortune to purchase, along with the hardware to run these applications, are now available for pennies a day and hosted on the cloud. Heck, most can be managed on your smartphone, giving you true mobility and freedom.

Small screen and keypad restrictive

I admit that, try as I might, there are just somethings that I can’t manage well on a smartphone. Whether that’s because the screen size or fat finger syndrome, I just prefer a much larger interface. Don’t get me wrong I love having all this capability in the palm of my hand, but I find the small screen and keypad restrictive.

I read somewhere once that smartphones and tablets are for consuming information, whereas laptops and desktops are for inputting information. I guess the reason I remembered this, is because it certainly rang true to me. Hats off though, to those that can manage everything on their smartphones!

This simple app never gets credit

However, one the most powerful apps included in every smartphone that gets used less and less every day, is the phone app. This powerful, yet simple app never gets any credit or hype, yet has the ability to increase our efficiency and productivity many times over.

Unlike so many of our other available communication apps, this simple app can cut through the clutter that fills our inboxes and messaging apps. Aside from calling a customer service line, where you’re put in a cue, because our call is important, if someone is available, they’ll usually answer the phone. This then becomes an opportunity to create a personal interaction that is sorely missing in todays business environment.

Calling someone to get an answer, is far quicker than writing an email or sending a text message. Talking to someone on the phone reinforces the relationship and that’s a critical element in a selling situation. One major advantage a phone call has over just every other communication vehicle, except face to face interaction, is the ability to hear an individual’s emotions.

It reinforces relationships

This live interaction gives you the opportunity to clarify or reinforce your position based on the feedback you’re receiving. A phone call allows to adjust on the spot should the situation change or if someone is having a bad day. You can’t really do that once you’ve hit send on that email or text message.

In addition, when two people are having a conversation, you can typically benefit from added information that is shared during a conversation. This information can be personal or business and serves again to reinforce the relationship. This rarely happens in email or text communications.

Phone calls also have an immediacy. Once more, if the individual is available, you’re not having to wait hours or days for a response that is becoming the norm with many electronic communications. Most interactions via the phone are usually just a clarification on some outstanding issue. If necessary, a follow up email can always be sent later as a confirmation. Meanwhile, by making a call, you get your answer and can then move forward with your task at hand.

Phone calls are personal

I’m constantly having to remind clients to pick up the phone when I see them starting to compose an email or text message. As a small business owner, it’s incredibly important to connect on a human level as frequently as we can with our customers and prospective customers. It’s one more human touchpoint. In many cases it can be a point of difference between you and your competition, because a phone call is personal.

I’m not sure how we’ve managed to move away from this tool but as the chasm grows between human interaction, I predict that we may see a resurgence in it’s use. I for one hopes so. So next time you’ve got a question for a customer, pick up the phone!

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Copyright © Greg Weatherdon 2019

Sign up above to receive email notification of the latest update to this blog.

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

We all know how much work it takes to survive, let alone thrive as an entrepreneur. We have all put in the long hours and have faced disappointments along with the successes that come with the territory. Some days, you’re just freaking awesome. On others, not so much. It just feels like you’re taking one step forward and two steps back. Such is the life we have chosen!

You work your butt off to get the business, but somewhere along the line you or your staff drops the ball and turn in a less than stellar performance. This typically results in a call from an unhappy client that until you picked up the phone, you were totally oblivious to any problem, and now you start to scramble. Not only do you scramble for the right words to appease the client, but you scramble for suitable solution that will hopefully make things right. Sometimes it’s a simple fix, but more often than not, it usually costs you a chunk of your day and worse, a chunk of your profits.

Crisis Moment

If we’re to be honest, this has happened to everyone on occasion, but what really concerns me, is when this happens with such frequency it’s just accepted as another day paradise. Unfortunately, I see a lot of businesses that seem to operate in this constant crisis mode. If it wasn’t for the abilities of these owners to placate the customers, they would have ceased to exist long ago. But seriously, what a waste of energy, talent and resources.

If we could just step back for a moment and look how much effort goes into “making things right” with the customer, it really is a shame. What if all that energy could be focused on moving the company to the next level or to deal with higher value initiatives, instead of wasting it on fire fighting activities that should have never occurred?

How do you want it done?

The thing is, it takes just as much energy to have a great company as it does to have a mediocre one. The big difference is in order to create a great company, you need to take the initiative and be proactive by doing the following:

● You need to set the priorities.
● You need to train your people.
● You need to create the systems.
● You need to set the minimum acceptable performance thresholds.

If you noticed, the operative word being “you”! You have to roll up your sleeves and you have to figure out what you want and how you want it done.

In some ways, constantly operating in crisis mode is easier, you just let it happen and then react to it when it comes up. That way you can spend the rest of your time, if there is any, blissfully ignorant of all the problems. But this is a highly stressful way to run a business and your life and to be honest, it gets really tiresome after a while.

The right moment will never come

Alternatively, if you want a calmer work environment, then you’ll need to take a proactive approach. The problem is, it’s all about you. It all rests on your shoulders to start the transition. The challenge of course, if you’re already living in small business hell, is you’ll need to dig even deeper to find some time and the energy to start making the changes. Let me caution you, that if you think you need to wait for just the right moment start to making changes, you’re only fooling yourself, because that moment will never come.

So, in order to break this logjam of when to start, my best advice, is to start right where you are. Stop what you’re doing, take a deep breath and ask yourself these 5 questions:

● What is the current crisis you’re dealing with?
● What went wrong?
● Is this a recurring issue?
● What could I have done to prevent this?
● What can I do to prevent this from happening again?

When you ask these questions, make sure you do a 360 degree look at the situation. It’s really easy to lay the blame in the wrong area, because chances are it’s a combination of missteps. Throwing your hands up and saying you shouldn’t have to worry about this stuff is what got you here in the first place and is not going to fix anything. You do have to worry about this stuff.

It’s a teaching moment

Once you’ve identified the root cause of the problem, lay out a plan to ensure it doesn’t happen again and make sure everyone involved, knows.
You need to understand that people want to learn and to be better. It’s your job to teach them, because that’s what leaders do, to show them a better way. So, this is not a time for screaming and yelling, it’s a teaching moment.

Hoping and praying that things will get better all on their own, is a fallacy. When you started your company you had a vision. Unfortunately, somewhere along way it has gone sideways and now you find yourself wondering what you’ve got yourself into and you’re probably tired of it.

Letting people know what you expect done, how you expect it done and when you expect it done, will go a long way to transition your business from average to great.

Copyright © Greg Weatherdon 2019

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Successful entrepreneurs share many things in common. Hard work, focus, belief in themselves, hungry for knowledge and so on. One trait that doesn’t get much mention is the ability to accept and overcome failure. As entrepreneurs, failure can be a daily occurrence, but the worse is when a business fails.

To be sure there is a lot of noise made on social media and from the start-up world about “fail fast”. It is often heralded as a badge of honour and a goal in and of itself. The premise being that the sooner I fail, the sooner I’ll become a success. Failure is no guarantee of success. Success requires several skills and a lot of luck. Failure is no fun and it can be incredibly painful.

The real meaning of “Fail Fast”

The real meaning of “fail fast” is to instill the notion that if, the business is not performing no matter what you do and has limited chance of becoming profitable, then don’t wait a second longer and shut it down.

Unfortunately, most individuals hang on far too long, hoping and praying that their situation will improve. They fail to look at the cold hard facts and let their emotions make decisions. They continue to drain their resources long past the point they should, only to end up worse off. Had they listened to that little voice in their head that was telling them it was time to shut it down, they would have been better off. In many cases, they’ve let their pride and ego get in the way of making the right decision.

The dangerous duo

Pride and ego can be a dangerous duo when it comes to making business decisions. Far to often, we have trouble believing we were wrong. Worse still, is the fact that we refuse to accept reality because we’re afraid of what people will think of us. Guess what? Most people don’t care. Once they find out, they’ll ask what happened, console you and then move on. End of story.

Failing, whether fast or otherwise doesn’t mean the end of your entrepreneurial aspirations. Much like learning to ride a bicycle, few of us ever did so without falling down a few times. After a few tears, we got back on and tried again until we got the hang of it.

Business is no different, except instead of a scraped knee, business failure hurts your bank account and can shatter your self-confidence. Money can be replaced but self confidence can be a lot harder to restore.

Understand what went wrong

The best way of overcoming a business failure, is to take the time to understand what went wrong. Every business has many moving parts and therefore taking the time to assess the good, the bad and the ugly of the failure, usually brings to light the deficiencies- yours and the business.

The following is 10 of the most important questions to help you understand what went wrong:

1. Was the business properly capitalized?
2. Were expenses, unreasonable, in hindsight?
3. Was there sufficient market research undertaken before launching?
4. Was your target market clearly identified?
5. Did you have any industry knowledge, prior to launching?
6. Were you passionate about your work/product/solution or just passionate about the possible financial reward?
7. Did anyone, other than yourself, care about your product or service?
8. Did market forces change after you launched? If so, what signal did you miss/ignore?
9. Did you have the necessary skill set?
10. Knowing what you now know, would you have started this business in the first place?

By honestly answering these questions, you’ll hopefully understand what the heck happened to your dream. Being stewards of our destiny, we must accept most of the blame. Failure should be a humbling experience that opens us up to learning from our mistakes. Arrogance, although a self protection mechanism, serves no role in this undertaking because it clouds your perception and risks having history repeat itself.

Raise your game

This introspective look at why a business failed, goes a long way to restoring our self-confidence, it raises our game. Because if we ever hope to be successful, we must first believe in ourselves and put our failures behind us.

It’s not how many times we fall down that matters, but how many times we get up and do it better that counts.

Copyright ©Greg Weatherdon

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

Why would anyone want to be an entrepreneur?

 Why would you want to have to constantly worry about getting business, hiring employees, making payroll, covering rent, dealing with grumpy customers, finding customers, firing customers, firing people, sending out invoices, collecting payment, marketing, fixing the computer, quoting on jobs, preparing presentations, working too hard, sleeping too little, meeting with lawyers, meeting with accountants, explaining to bankers, being rejected, losing customers, out guessing the competition, managing your time, trying to be creative, managing people, selling, being late, shipping, receiving, paying bills, getting home, getting home on time, prospecting, closing, reporting, profits, networking and deadlines?

Why The Heck Not?

On the other hand, maybe the question should be, Why the heck not? When done right, the freedom and rewards far outweigh the alternative.

If you found this helpful, Tweet, Like or tell a friend.

Copyright © Greg Weatherdon 2017

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Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.

I regularly work with small business owners who are so focused on growing their customer base that they ignore their existing customers.

Existing Customers Are More Profitable

What most don’t realize is that existing customers are far more profitable than new customers. In fact, it can cost you 5 to 10 times more to get a new customer than it does to service an existing customer. In addition, if you can increase an existing customers’ loyalty or purchase frequency by just 5%, you can increase your profitability between 25% and 85%!

So why is that? Well, when you consider how much effort goes into getting a new customer on the books, it becomes very clear. Think about how many prospects you phoned or emailed. How many quotes did it take to convert one of those prospect into a customer? How many appointments did you have and how far did you have to drive and still not get an order? So when add it all up, getting new customers can be a very expensive proposition. But of course we never take those costs into consideration. That would be too painful.

Existing Customers Trust You

Now compare that to your existing clients. They already know and trust you. That makes it far easier and quicker to get in front of them again and introduce some of your other products or services. In other words you have history with them. Of course you can only do this if you have been collecting their contact information all along. I know of companies that have done business with 1000’s of customers but have not taken the time to collect and manage these customers contact information- What a shame!

So let me ask you a couple questions. What would you do if you couldn’t get any new customers and could only sell to your existing clients? How would change the way you do business?

Copyright © Greg Weatherdon 2016

If you found this helpful, Tweet, Like or tell a friend.

 

Get More LIFE Out of Your Business

You shouldn’t be the hardest working person in your company.

Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.

Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.

Do you suffer from any of the following?

1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.

You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.