Tag Archives: relationship

Small Business Minute #15- Quit Scaring Your Customers

          I often come across business owners whose sales style is to use scare tactics rather than a consultative sales process By scare tactics, I refer to that style whereby the sales individual attempts to pressure … Continue reading

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15 Questions Every Business Should Ask!

In the quest to be successful, many small business owners wrongly assume that everyone is or should be our clients.  Unfortunately, by the time we realize the fallacy of this assumption, we’ve spent far too much time, energy and resources … Continue reading

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Get Out of Your Own Way!

Here’s what I tell small business owners: If you can’t sell your business, you’ve only got a job. So what do I mean by “you’ve only got a job?” It’s quite simple, really. A job is performing work for someone … Continue reading

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Sales Equals Relationships

When it costs between 5 and 10 times more to get a new client than it does to keep an existing client, why is it we often ignore our existing clients? I suspect it’s because of the excitement we get when we … Continue reading

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4 Ways to Deal with Difficult Clients!

Whether you’re in business for yourself or work for a company you’re going to have to deal with your fair share of difficult clients. For the longest time, I did what most of us do and that is to try … Continue reading

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From Supplier to Advisor!

Regardless whether you sell a product or service, how we are perceived by our clients can have a remarkable impact on our business. A powerful yet under utilized strategy by entrepreneurs is to position themselves as trusted advisors. However, like … Continue reading

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