Tag Archives: relationship

Small Business Minute #45- Branding vs Reputation

There’s a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation. So much of this noise can be traced back to the explosion of Social Media and if the … Continue reading

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Small Business Minute #40- If Not Now, When?

Sitting down with a cup coffee, you look at your financials and you realize your annual projections are not unfolding quite like you planned. Revenue is down, expenses are up and profitability is just a flicker on your Profit and … Continue reading

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Small Business Minute #15- Quit Scaring Your Customers

          I often come across business owners whose sales style is to use scare tactics rather than a consultative sales process By scare tactics, I refer to that style whereby the sales individual attempts to pressure … Continue reading

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15 Questions Every Business Should Ask!

In the quest to be successful, many small business owners wrongly assume that everyone is or should be our clients.  Unfortunately, by the time we realize the fallacy of this assumption, we’ve spent far too much time, energy and resources … Continue reading

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Get Out of Your Own Way!

Here’s what I tell small business owners: If you can’t sell your business, you’ve only got a job. So what do I mean by “you’ve only got a job?” It’s quite simple, really. A job is performing work for someone … Continue reading

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Sales Equals Relationships

When it costs between 5 and 10 times more to get a new client than it does to keep an existing client, why is it we often ignore our existing clients? I suspect it’s because of the excitement we get when we … Continue reading

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