Tag Archives: relationship

Small Business Minute #45- Branding vs Reputation

There’s a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation. So much of this noise can be traced back to the explosion of Social Media and if the … Continue reading

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Small Business Minute #40- If Not Now, When?

Sitting down with a cup coffee, you look at your financials and you realize your annual projections are not unfolding quite like you planned. Revenue is down, expenses are up and profitability is just a flicker on your Profit and … Continue reading

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Small Business Minute #15- Quit Scaring Your Customers

          I often come across business owners whose sales style is to use scare tactics rather than a consultative sales process By scare tactics, I refer to that style whereby the sales individual attempts to pressure … Continue reading

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