Quit Scaring Your customers

 

 

 

 

 

 

I often come across business owners whose sales style is to use scare tactics rather than a consultative sales process By scare tactics, I refer to that style whereby the sales individual attempts to pressure the individual into making a purchase decision based on world ending events.

An example of this would be a roofing salesperson telling the client that they can’t wait any longer because their roof is failing and if they don’t act now they risk a leak that would cause untold damage to their ceiling, furniture and flooring and may not be covered by insurance.… Read More