Going into business is easy, running a business is hard and until we get in it we don’t realize how very hard it is. Oh sure we talk a good game by telling people that we know it will be difficult but that the hard work will pay off in the long run. The reality is, we haven’t got the foggiest idea of what lays ahead.… Read More

Validating your idea, is one of the best pieces of advice I can give start-ups as well as existing business owners. This one item should be at the top of your to do list if you’re considering starting a new business or thinking of adding a new product or service to your existing operation.
You may think it’s a great idea and all your friends and family nod their heads in agreement, but frankly they don’t matter.… Read More

Building a business is hard work and not for the faint of heart. It’s where Survival of the Fittest rules the day. In an effort to be one of the survivors, many small business owners make the strategic error of trying to make everyone their customer. In other words, trying to be everything to everyone.

Although the idea is forged on their belief that having everyone as their customer, will allow them to maximize their revenue when in fact it actually works against them.

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