Building a business is hard work and not for the faint of heart. It’s where Survival of the Fittest rules the day. In an effort to be one of the survivors, many small business owners make the strategic error of trying to make everyone their customer. In other words, trying to be everything to everyone.
Although the idea is forged on their belief that having everyone as their customer, will allow them to maximize their revenue when in fact it actually works against them. You see the more specialized you become, the more intimate knowledge you gain on your subject matter. This in turn, allows you to solve customer’s problems quicker and innovatively. Over time, you will be sought out for your expertize thereby allowing you to charge more for your product or service.
Becoming a specialist may take you a little longer to build your revenue stream but you’ll be far more profitable in the long run. Think about it for a minute, who gets paid more the heart surgeon or the general practitioner? The choice is yours?
Copyright © Greg Weatherdon 2014
If you found this helpful, Tweet, Like or tell a friend.
Get More LIFE Out of Your Business
You shouldn’t be the hardest working person in your company.
Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.
Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.
Do you suffer from any of the following?
1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.
You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.
