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A year ago, had you asked small business owners what 3 things could put them out of business?, I would have bet a pandemic would not have been on their top 10 let alone their top 50 things. But a lot has changed in just over a year. According to the CFIB (Canadian Federation of Independent Businesses), it is estimated that 1 in 6 small businesses won’t survive because of Covid-19.

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In the movie Top Gun, Maverick and Goose are flying in close formation with Iceman in a training manoeuvre as they try to shoot down a much nimbler fictitious Russian MiG fighter. Maverick having been accused of abandoning his wingmen in the past, is sticking tight to Iceman but clearly has “the shot”.

Maverick pleads with Iceman to break off and let him take the shot.… Read More


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Read Time: 5 mins

Don’t worry about your competition. Pretty unusual advice to receive for any business owner. To be sure, we need to know some things about our competitors like:

• Who they are
• What products they sell
• Their pricing strategy i.e. cheap or expensive
• Their reputation i.e. after sales service, timeliness, etc.

But this just makes good business sense.… Read More