When we first hang out our Small Business shingle, we outwardly exude confidence in our idea and our abilities that we will succeed. But if truth be told, we have absolutely no idea how the story will end. Will it be a fairy tale or a horror story?

Mouse in a maze

Throughout the planning stages, we have spent hours upon hours dreaming of the future we will create. We hope that this future will take us on an amazing and positive journey. Realistically though, this journey will not be in a straight line from A to B. It will not be simply a matter of putting one foot in front of another. Often, the entrepreneurial journey is more akin to mouse in a maze where it keeps running into dead ends in search of that elusive piece of cheese.

Of the many challenges we face is that success and failure can exist in the same day and frequently collide creating an emotional roller coaster. But true believers have the confidence that no matter what obstacles come their way, they’ll have the wherewithal either go through it, around it or over it to be successful.


This confidence is not based on wishful thinking but is a feeling that resides deep within them. It’s a belief in themselves. A self-assurance, if you will, that lets them focus on the end goal that allows them to continuously move forward even if they don’t have all the answers. They know they’ll eventually figure it out.

Having that inner confidence is what sets the successful entrepreneur apart from the rest of the pack.

Recent book read Deep Work by Cal Newport

Copyright © Greg Weatherdon 2017

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