One of the key skills successful entrepreneurs share is their ability to use the selling process as a research vehicle.
Being a great designer, mechanic or programmer matters little if you can’t convince someone to buy your goods or services. Alternatively, hoping “to be discovered” may leave you waiting a long time.
Sales Generate Revenue
With the exception of sales, all other activities that you do are costs to the business. Sales is your sole revenue generator and supports all other activities. Remember, No sales, No business. But getting in front of customers is hard work and often frustrating, especially if you’re being faced with constant rejection. So maybe it’s time to change your outlook.
Every minute you spend in front of a prospective client is a learning opportunity, even if you’re being told no. The client is giving you clues to where your product or service is deficient and need improvements. Consistently being told no for the same reason is like a trail of bread crumbs leading you to a better solution, but only if you’re listening.
So instead of getting mad or depressed look at rejection as some of the best research you’ll ever get.
Copyright © Greg Weatherdon
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Get More LIFE Out of Your Business
You shouldn’t be the hardest working person in your company.
Many small business owners find that even after the struggling start-up years, they’re working too many hours and still managing every aspect of their businesses.
Greg Weatherdon has been there, done that. As an entrepreneur, he learned not only how to get a business to the point of running smoothly, but also how to reduce the number of hours he worked, delegate more responsibility to his employees, and take longer vacations while his business chugged along like a well-oiled machine. And now he is providing the secret to success.
Do you suffer from any of the following?
1. Business ownership isn’t living up to the dream.
2. Endless workdays.
3. You can’t find good people.
4. Profits are less than expected.
5. You can never take a vacation.
You’re not alone. But there is a solution. As Greg demonstrates, with some time and effort, you really can Get More Life Out Of Your Business.
