Tag Archives: purchase frequency

Small Business Minute #24 – Customer Lifetime Value

There really isn’t a better testament for your business than having repeat customer sales. It tells you you’re doing something right because your customers are coming back for more. But the true magic of repeat business is understanding the frequency … Continue reading

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Forget Points-This Is How Loyalty Should be Rewarded!

On a recent trip to Costa Rica, a small street vendor showed me how real reward programs should work. During the usual souvenir shopping, my wife made a small purchase of a locally produced skin care product from this small … Continue reading

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The Little Things That Create Value

In our quest to be perceived as leading edge or creative thinkers, we sometimes lose site of the little things that are responsible for maintaining customer awareness and generating those all important repeat sales. Little Things Create Value A classic example … Continue reading

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