Small Business Minute #38- Look As Good As You Sound!

small-business-minute-38-look-as-good-as-you-sound

I have a simple saying that I live by, and that is “Look as good as you sound”!

We constantly tell people how great our product or services are but do we support that statement with a professional image?

People tell me all the time that it’s not that important and I call that a cop out!  It’s about respect!

“Image is that common thread that
runs through your organization”

Business is difficult enough and we need every advantage possible to change the odds in our favour and image is relatively easy to elevate.

Image to me can be best summed up as that common thread that runs throughout your organization. From your business cards to how you look and everything in between. It’s an opportunity to showcase your professionalism because as business owners, we can’t risk not making a good 1st impression.

The thing is, it only takes 7 seconds to form a 1st impression and 93% of that 1st impression is based on how we look and how we sound. The remaining 7% is based on what we actually say.

“It can upwards of 8 additional contacts
to change a 1st impression”

All is not lost though, as a bad 1st impression can be changed.  Unfortunately, it’ll require a fair amount of work as it can take upwards of 8 additional contacts to correct that bad 1st impression. Sadly, we rarely get those 8 additional opportunities.

People want to deal with successful people, so take yourself seriously and them seriously because you only have one chance to make a 1st impression.

I’m Greg Weatherdon and this has been your Small Business Minute.

You may also enjoy Up Your Image

Copyright © Greg Weatherdon 2016

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Filmed live in Ottawa – Get More LIFE Out Of Your Business

Get More LIFE Out Of Your Business filmed live in Ottawa at the Rogers Talks Event

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Small Business Minute #37- Limitations

small-business-minute-37-limitationsWhether we chose to admit it or not, every entrepreneur has limitations and failure to acknowledge them can become an anchor that limits our success.

“Unfortunately, most of us never seem to shake our start-up attitude”

Granted, during the start-up years we must do everything to get our enterprise off the ground and there are many things that we aren’t very good at. Fortunately, we only have to be good enough at our limitations until such time as we can hire people that are better at them.

Unfortunately, most of us never seem to shake our start-up attitude, even though we’re not start-ups any longer. Is it because we don’t want to show any weakness? Is it because we let our pride and ego get in the way? Are we afraid of what people will think? Or do we just not know any better? I’m not totally sure.

“What I do know is that most successful people never hide their limitations.”

What I do know is that most successful people never hide their limitations. (Tweet this) They acknowledge their existence and build their companies with either employees or 3rd party resources that fill those gaps.

My advice is simple. Identify your limitations, then concentrate on the things that you are good at, and let others do what they’re good at. This will move your company forward at a much faster pace.

I’m Greg Weatherdon and this has been your Small Business Minute.

 

You may also enjoy Want To Get Better? Work At It!

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Small Business Minute #36- Innovation Starts at Home

small-business-minute-36-innovation-starts-at-homeIf you’re to believe everything you hear or read about innovation, you would be justified in thinking that innovation is an area best left to the big companies, but that would be wrong.

Don’t let the status quo be the reason you don’t try something new

If truth be told, every company, regardless of size, has the opportunity to innovate. Although small innovations never make headlines, they never the less can make a dramatic impact within your company, and frankly that’s all that really matters.

What you need to understand is that most successful innovation comes from either borrowing ideas from other industries or reconfiguring your existing products or services to tackle new markets or customers. Continue reading

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Small Business Minute VIDEO- Customer Service

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Small Business Minute #35 – Motivation and Inspiration

Motivated & InspiredEveryone one of us needs to be motivated and inspired occasionally. Although successful entrepreneurs are inherently self motivated but none the less they still look for opportunities to keep themselves in the right frame of mind.

Being inspired or motivated is only half the required elements to achievement. The other half is action.

“Being motivated and inspired has little or no value if you don’t put anything into action.”

The biggest difference between successful and struggling entrepreneurs is action. Being motivated and inspired has little or no value if you don’t put anything into action. Spewing forth motivational quotes or inspirational stories is nothing more than a feel good exercise when you fail to take any steps towards accomplishing your goals.

“Turning your inspiration in to action is not always easy.”

Committing to doing something and actually doing it is the true test of being inspired. Wanting to do something and doing it are two entirely different things. Turning your inspiration in to action is not always easy.

The same applies for motivation. Alone, it will do nothing for you if you don’t have a plan. That plan should consist of all the steps required to achieve your objective.

Having all the necessary steps clearly laid out ahead of time will make taking those first steps much easier and will give you the momentum you need to launch yourself toward your goal when motivation and inspiration meet.

I’m Greg Weatherdon and this has been your Small Business Minute.

Copyright © Greg Weatherdon 2016

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