Tag Archives: value proposition

Customer Lifetime Value

One metric that frequently gets overlooked by most entrepreneurs is Customer Lifetime Value or CLV. I’m guessing it gets overlooked as a performance measurement because it’s not as exciting as some of the other metrics such as client acquisitions, yet … Continue reading

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Simple Low Cost Ideas To Boost Your Sales

For some, business is booming, but for others it just may take a while longer before the recovery finds them. As with everything in life, you have choice; do nothing and hang on in hope of better times or take … Continue reading

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Do You Treat All Your Customers The Same?

I often wonder why some businesses have different service parameters when serving their customers. A great example of this is the fast food industry in North America and their use of drive-thrus. For the most part, the industry has developed … Continue reading

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Forget Points-This Is How Loyalty Should be Rewarded!

On a recent trip to Costa Rica, a small street vendor showed me how real reward programs should work. During the usual souvenir shopping, my wife made a small purchase of a locally produced skin care product from this small … Continue reading

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It’s Time to Take That Price Increase.

When was the last time you raised your prices? For most entrepreneurs, deciding to take a price or fee increase is often a stress filled period of indecision that sometimes never gets resolved. Although we can all justify in our … Continue reading

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