Tag Archives: repeat sales

Small Business Minute #49- Clustering For Profits

Profit, that elusive goal that frustrates many a business owners. To be sure, many businesses are just bad ideas that never should have been started in the first place. However, there are plenty of others that are well run with … Continue reading

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Customer Lifetime Value

One metric that frequently gets overlooked by most entrepreneurs is Customer Lifetime Value or CLV. I’m guessing it gets overlooked as a performance measurement because it’s not as exciting as some of the other metrics such as client acquisitions, yet … Continue reading

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Once I Decide To Leave, I’m Gone!

Why does it take my leaving to get the best rates? I’ve been a loyal client at an insurance broker for 14 years. Although they wouldn’t have been my first choice, they did manage the program for a very large … Continue reading

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Are You Renewing Your Customers?

When was the last time you took a hard look at your customers? Smart business practices say you should try to create a loyal following and reap the benefits of repeat sales. In theory this is a sound strategy, however … Continue reading

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Create A Virtual Salesforce

Picture for a moment how much better your business would be if you had dozens of influential people recommending your products or services every single day of the year? How would that impact your revenue stream or repeat business? Chances … Continue reading

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Forget Points-This Is How Loyalty Should be Rewarded!

On a recent trip to Costa Rica, a small street vendor showed me how real reward programs should work. During the usual souvenir shopping, my wife made a small purchase of a locally produced skin care product from this small … Continue reading

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