Tag Archives: profitable

Small Business Minute #45- Branding vs Reputation

There’s a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation. So much of this noise can be traced back to the explosion of Social Media and if the … Continue reading

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Your Existing Customers May Be More Valuable Than You Think

Originally Published in Snips Magazine- April 2016 edition       Being an HVAC construction business owner is hard work and one of the biggest challenges every owner faces is trying to keep the order books full. Of all the areas … Continue reading

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Small Business Minute #21- No More Customers

I regularly work with small business owners who are so focused on growing their customer base that they ignore their existing customers. Existing Customers Are More Profitable What most don’t realize is that existing customers are far more profitable than … Continue reading

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