Tag Archives: marketing

Small Business Minute #41 – Why Be An Entrepreneur?

Why would anyone want to be an entrepreneur? Why would you want to have to constantly worry about getting business, hiring employees, making payroll, covering rent, dealing with grumpy customers, finding customers, firing customers, firing people, sending out invoices, collecting … Continue reading

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15 Questions Every Business Should Ask!

In the quest to be successful, many small business owners wrongly assume that everyone is or should be our clients.  Unfortunately, by the time we realize the fallacy of this assumption, we’ve spent far too much time, energy and resources … Continue reading

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Customer Lifetime Value

One metric that frequently gets overlooked by most entrepreneurs is Customer Lifetime Value or CLV. I’m guessing it gets overlooked as a performance measurement because it’s not as exciting as some of the other metrics such as client acquisitions, yet … Continue reading

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