Tag Archives: high margin

Small Business Minute #24 – Customer Lifetime Value

There really isn’t a better testament for your business than having repeat customer sales. It tells you you’re doing something right because your customers are coming back for more. But the true magic of repeat business is understanding the frequency … Continue reading

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5 Reasons Why Big Isn’t Always Better!

Empire building is not for everyone. There is a saying in business that says”If you’re not growing, you’re dying!” Quite frankly it’s a load of crap! I’m not sure of the origin of this statement, but no doubt it was … Continue reading

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Revenue Without Profit is Pointless!

At a recent seminar I was conducting on “Organizing your business for maximum profit” I was asked by one of the participants what area of their business should be tackled first? To summarize, my presentation was based on getting the … Continue reading

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Simple Low Cost Ideas To Boost Your Sales

For some, business is booming, but for others it just may take a while longer before the recovery finds them. As with everything in life, you have choice; do nothing and hang on in hope of better times or take … Continue reading

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Go Fish Where The Fish Are!

If asked, many business owners would confidently tell you that everyone is a potential customer. Pushed to be more specific, a typical answer would be “all homeowners” for consumer products or services, whereas a BtoB business will tell you they … Continue reading

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The Little Things That Create Value

In our quest to be perceived as leading edge or creative thinkers, we sometimes lose site of the little things that are responsible for maintaining customer awareness and generating those all important repeat sales. Little Things Create Value A classic example … Continue reading

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