Tag Archives: gross margin

Customer Lifetime Value

One metric that frequently gets overlooked by most entrepreneurs is Customer Lifetime Value or CLV. I’m guessing it gets overlooked as a performance measurement because it’s not as exciting as some of the other metrics such as client acquisitions, yet … Continue reading

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Boomer Owners Beware

Much has been written about the fact that the Baby Boomers are now beginning to retire. What hasn’t been discussed much is what will happen to those boomers who own businesses and the difficulties they’ll face when they decide it’s … Continue reading

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5 Reasons Why Big Isn’t Always Better!

Empire building is not for everyone. There is a saying in business that says”If you’re not growing, you’re dying!” Quite frankly it’s a load of crap! I’m not sure of the origin of this statement, but no doubt it was … Continue reading

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Revenue Without Profit is Pointless!

At a recent seminar I was conducting on “Organizing your business for maximum profit” I was asked by one of the participants what area of their business should be tackled first? To summarize, my presentation was based on getting the … Continue reading

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Simple Low Cost Ideas To Boost Your Sales

For some, business is booming, but for others it just may take a while longer before the recovery finds them. As with everything in life, you have choice; do nothing and hang on in hope of better times or take … Continue reading

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Go Fish Where The Fish Are!

If asked, many business owners would confidently tell you that everyone is a potential customer. Pushed to be more specific, a typical answer would be “all homeowners” for consumer products or services, whereas a BtoB business will tell you they … Continue reading

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