Category Archives: Marketing

Word of Mouth- Your Virtual Salesforce

Greg Weatherdon (www.gregweatherdon.com) was a keynote speaker at Enterprise Renfrew Counties “Small Business Forum” on Feb. 24th.
With permission COGECOTV was able to capture his entire presentation on word of mouth and how it can work for small business. Here is a small segment from this presentation. Continue reading

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Your Existing Customers May Be More Valuable Than You Think

Originally Published in Snips Magazine- April 2016 edition       Being an HVAC construction business owner is hard work and one of the biggest challenges every owner faces is trying to keep the order books full. Of all the areas … Continue reading

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Small Business Minute #24 – Customer Lifetime Value

There really isn’t a better testament for your business than having repeat customer sales. It tells you you’re doing something right because your customers are coming back for more. But the true magic of repeat business is understanding the frequency … Continue reading

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