Category Archives: Marketing

Small Business Minute #45- Branding vs Reputation

There’s a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation. So much of this noise can be traced back to the explosion of Social Media and if the … Continue reading

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Word of Mouth- Your Virtual Salesforce

Greg Weatherdon ( was a keynote speaker at Enterprise Renfrew Counties “Small Business Forum” on Feb. 24th.
With permission COGECOTV was able to capture his entire presentation on word of mouth and how it can work for small business. Here is a small segment from this presentation. Continue reading

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Your Existing Customers May Be More Valuable Than You Think

Originally Published in Snips Magazine- AprilĀ 2016 edition       Being an HVAC construction business owner is hard work and one of the biggest challenges every owner faces is trying to keep the order books full. Of all the areas … Continue reading

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