Category Archives: Marketing

Small Business Minute #46- Make It Better Later

Quit wasting time perfecting your new product or service. Go to market and get feedback because changes are inevitable. Make It Better Later
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Small Business Minute #45- Branding vs Reputation

There’s a lot of time and energy wasted by small businesses on the whole concept of brand building and little on reputation. So much of this noise can be traced back to the explosion of Social Media and if the … Continue reading

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Word of Mouth- Your Virtual Salesforce

Greg Weatherdon (www.gregweatherdon.com) was a keynote speaker at Enterprise Renfrew Counties “Small Business Forum” on Feb. 24th.
With permission COGECOTV was able to capture his entire presentation on word of mouth and how it can work for small business. Here is a small segment from this presentation. Continue reading

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