Far too often I come across entrepreneurs who can’t seem to launch their new business, product, service or even a new strategy. They are constantly tweaking it, in an attempt to make it better or even perfect the final offering.
What they fail to realize is that they’re wasting valuable learning time by not being in the market. Regardless of when they finally do launch, chances are they are going to need to make adjustments anyways once they receive customer feedback, so why wait?
“Far too often I come across smart people who create wonderful solutions for problems that don’t really exist.”
If you have a working prototype or framework for your service, my advice is get to market as soon as you can. By waiting you could be wasting valuable resources on developing features or benefits that no one cares about. Far too often I come across smart people who create wonderful solutions for problems that don’t really exist. It’s better to find that out sooner rather than later.
Going to market as soon as possible with the minimum acceptable product or service will get you that all important feedback from the initial clients or presentations That way you can now focus your efforts on things that really do matter to the customer and not what you think matters.
So, if you’re wondering when to launch, do it now, because you can always make it better later.
I’m Greg Weatherdon and this has been your Small Business Minute.
Copyright © Greg Weatherdon 2017
Sign up above to receive email notification of the latest update to this blog