If there was one piece of advice that I could give to anyone contemplating going into business, it would be “Go into business to make a difference!”
Don’t get me wrong, making money is absolutely necessary if you want to have any hope of surviving. However, it has been my experience that individuals that tend to have long term sustainable success are those that are trying to make a difference or do something better.
Throughout the years, I’ve been involved in a number of start-up enterprises and in more than a few cases my interest was solely based on the profit potential. More often than not, when I was in it just for the money, the promised riches rarely materialized.
When faced with the reality that the business was not going to deliver as promised or at all, it wasn’t long before my enthusiasm and motivation for the project waned.
When you contrast that to those businesses whereby the key stakeholders are focused on making a difference or changing the way an industry does business, motivation and enthusiasm are far more sustainable when faced with disappointments. Being passionate and believing in what you do makes all the difference.
This alone doesn’t guarantee success but it does keep you going longer and farther.
Copyright © Greg Weatherdon 2012
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