Monthly Archives: March 2011

Create A Virtual Salesforce

Picture for a moment how much better your business would be if you had dozens of influential people recommending your products or services every single day of the year? How would that impact your revenue stream or repeat business? Chances … Continue reading

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Do You Treat All Your Customers The Same?

I often wonder why some businesses have different service parameters when serving their customers. A great example of this is the fast food industry in North America and their use of drive-thrus. For the most part, the industry has developed … Continue reading

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Forget Points-This Is How Loyalty Should be Rewarded!

On a recent trip to Costa Rica, a small street vendor showed me how real reward programs should work. During the usual souvenir shopping, my wife made a small purchase of a locally produced skin care product from this small … Continue reading

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