Small Business Minute #5 – Domain Based Email

Small Business Minute

 

Nothing undermines your professionalism more than using one of the many free email services available today.

Being in business is hard enough. On a daily basis we are faced with numerous challenges that keep us awake at night as we struggle to take our business to the next level and yet we penalize ourselves by not taking care of some of the simple no brainer activities.

Domain named email is nothing more than having a company based email address instead of joesmith@gmail or @yahoo you have joesmith@yourcompany.com

Registering a domain is a simple process handled online and many of these same organizations also offer email for a few dollars a month. If you already have a website, you most likely have domain named email included in your hosting fees and you only need to activate it.

It may not seem important but it is one of the first things your prospective customer sees and having a free email account telegraphs amateur hour and that you’re not serious about your business.

Having a named based domain removes one more obstacle for people to do business with you.

I’m Greg Weatherdon and this has been your Small Business Minute.

Copyright © Greg Weatherdon 2015

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Small Business Minute #4 – Networking

Small Business Minute

One of the hardest skills business owners have to learn is Networking. People regularly comment on how adept I am at networking and it usually makes me chuckle. Yes I can network now with relative ease but it wasn’t always that way. I used to hate it!

It wasn’t that long ago that I would absolutely dread going to a networking event, as I would spend most of the event wandering aimlessly through the crowd pretending to be looking for someone or worse stand at the back or the side scanning the crowd hoping to see someone, anyone I knew. It was the High School dance all over again.

Having read that people like to talk about themselves and the things that are important to them, I decided to develop a couple of questions that were simple and generic instead of struggling to come up with something clever to say.

The first question I usually ask is “So what do you when you’re not attending ..and insert the event name”? If that doesn’t get the dialogue started I’ll ask what part of the city they live in or some other simple question. More often than not these are enough to ignite a conversation. If not, I bow out gracefully saying it was a pleasure meeting them and move on.

Always having a couple stock questions at the ready will help become more comfortable in these situations.

I’m Greg Weatherdon and this has been your Small Business Minute.

Copyright © Greg Weatherdon 2015

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Small Business Minute #3 – Just Because You’re Struggling, Doesn’t Mean You’re Failing

Small Business Minute

 

Going into business is easy, running a business is hard and until we get in it we don’t realize how very hard it is. Oh sure we talk a good game by telling people that we know it will be difficult but that the hard work will pay off in the long run but the reality is, we haven’t got the foggiest idea of what lays ahead.

For those of us who have made it with most of sanity in tack, it is said that, much like childbirth, that if we knew how hard it was going to be, we would probably never have attempted it.

I constantly tell people that being self-employed is one of the loneliest jobs in the world, just ask any entrepreneur who they talk to about their business issues and most will tell you they don’t. The internal dialogue alone will drive you crazy. Let alone the constant self-doubt that needs to be managed. And by the way, it’s okay if you don’t have all the answers, you’re no different than the rest of us. My advice is simple, do your best, learn from your mistakes and hang on until you make, because it’s worth the ride.

So just because you’re struggling, it doesn’t mean you’re failing- we’ve all been there.

I’m Greg Weatherdon and this has been your Small Business Minute.

Copyright © Greg Weatherdon 2015

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