As business owners, we sometimes forget that every employee can have an impact on sales in our organizations. (TWEET THIS)
For example is the shipper receiver courteous to all who present themselves at the loading dock? Do those customers have a pleasant experience that reflects favorably on your organization? There’s nothing worse than going through the sales process only to drop the ball at the last step.
Are all your employees trained and rewarded for generating leads? Do they let you know about that new business that just opened across the street from their favorite restaurant? Is your delivery driver conscientious enough to be on the lookout for competitive products showing up at your customer’s place of business and advise your sales team?
Is your customer service team asking any type of probing questions before terminating the call other than the standard “ Is there anything else I can do for you today?” Why not change it up to “Before I let you go, did you know we have a complete line of …? And fill in the blank with your product or service. How about letting them know that you’re having a sale next month.
Once we step back and look at the interaction that each of our employees have with our customers, it behooves us to figure out how to harness that opportunity, because at the end of the day “Everyone is in sales!”.
I’m Greg Weatherdon and this has been your Small Business Minute.
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