There is a difference between a boss and a leader. As an entrepreneur, it’s important to be a leader that ignites the drive and passion in your employees. There are many different opinions about leaders and how to be a great one, but here is a list of some terrible leadership advice.
1. Just focus on your strengths
Knowing your strengths is important, but it’s just as important as a leader to understand your weaknesses and to learn from them. Being a leader isn’t just about being right or being in charge, it’s about getting the best work out of your employees. It’s okay to have weaknesses, it’s what you do with those weaknesses that make the difference.
I spend a lot of my time advising business owners and start-ups and helping them to see their businesses through a different set of lenses. As an outsider looking in, it is sometimes a lot easier to not only see their deficiencies but also their strengths. Once I’ve identified either one, it makes my job a whole lot easier and then it becomes the basis for our discussion. Continue reading
One metric that frequently gets overlooked by most entrepreneurs is Customer Lifetime Value or CLV. I’m guessing it gets overlooked as a performance measurement because it’s not as exciting as some of the other metrics such as client acquisitions, yet CLV can be very insightful. The positive impact of increasing CLV can significantly enhance the long term profitability of your company regardless of size. Continue reading
Posted in Business
Tagged CLV, customer, customers, focus, gross margin, lifetime, marketing, performance, profitability, repeat sales, retention, value, value proposition