Use The Brown Marker!

I spend a lot of my time advising business owners and start-ups and helping them to see their businesses through a different set of lenses. As an outsider looking in, it is sometimes a lot easier to not only see their deficiencies but also their strengths. Once I’ve identified either one, it makes my job a whole lot easier and then it becomes the basis for our discussion. Continue reading

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Customer Lifetime Value

One metric that frequently gets overlooked by most entrepreneurs is Customer Lifetime Value or CLV. I’m guessing it gets overlooked as a performance measurement because it’s not as exciting as some of the other metrics such as client acquisitions, yet CLV can be very insightful. The positive impact of increasing CLV can significantly enhance the long term profitability of your company regardless of size. Continue reading

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Many Hands Make Light Work!

Image Courtesy of Franky242They say many hands make light work. As the owner of a small business, the responsibility of generating new business or ideas always seems to fall on our shoulders either because we feel it’s our job or simply a matter of default because we started the company and of course no one is as good as we are. Continue reading

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