Small Business Minute #14 – Everyone Is In Sales!

Small Business Minute

As business owners, we sometimes forget that every employee can have an impact on sales in our organizations. (TWEET THIS)

For example is the shipper receiver courteous to all who present themselves at the loading dock? Do those customers have a pleasant experience that reflects favorably on your organization? There’s nothing worse than going through the sales process only to drop the ball at the last step.

Are all your employees trained and rewarded for generating leads? Do they let you know about that new business that just opened across the street from their favorite restaurant? Is your delivery driver conscientious enough to be on the lookout for competitive products showing up at your customer’s place of business and advise your sales team?

Is your customer service team asking any type of probing questions before terminating the call other than the standard “ Is there anything else I can do for you today?” Why not change it up to “Before I let you go, did you know we have a complete line of …? And fill in the blank with your product or service. How about letting them know that you’re having a sale next month.

Once we step back and look at the interaction that each of our employees have with our customers, it behooves us to figure out how to harness that opportunity, because at the end of the day “Everyone is in sales!”.

I’m Greg Weatherdon and this has been your Small Business Minute.

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Performance Reviews

Small Business Minute

 

One dreaded and often neglected aspects of being a business owner  (Tweet This) and managing employees, is the annual performance reviews. Although you’re well intentioned and sincere in your desire to perform this exercise in a timely manner, most of us just end up forgetting about them or, because we never get around to preparing the formal review, we just keep putting it off, much to the frustration of the employee.

Is this the right attitude? Absolutely not! But it happens all the time. So why is that? Well, as with many HR related issues, few of us are skilled in the area and not really sure how you’re supposed to conduct a formal annual review. There seems to be as many theories as there are days in a month.

After many years of struggling with this issue, I came up with a simple solution. I told the individuals that reported directly to me, that when I’m pleased about their performance or how they handled an issue, I’ll tell them at the time and likewise if I’m displeased. I was no longer going to collect all the information over the course of the year and then dump it all on them at once.

Once that system was in place, everyone knew where they stood and the annual discussion revolved around the coming year’s expectation and any increase. All very positive stuff for both parties.

I’m Greg Weatherdon and this has been your Small Business Minute.

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Small Business Minute #12- Leadership

 

Small Business Minute

 

Being a great leader is about helping others achieve, it’s not a position, it’s an attitude and anyone can be a leader, no matter where you are in an organization.

Great leaders work hard and are humble.

Great leaders are empathetic and they have an uncanny ability to see around corners.

Great leaders engage and empower their people. Tweet this!

Great leaders act as coaches and mentors,

There is this great saying I once heard and it goes something like this:

“When I talk to managers, I get the feeling that they are important but when I talk to leaders I get the feeling that I am important”

True leaders, have your back, they create an environment of trust and they won’t be throwing you under the bus.

And lastly, true leaders take all the blame and give away all the credit.

A study by Leadership IQ showed that individuals who are engaged with leaders for 6 or more hours a week are

29% more inspired

30% more engaged

15% more motivated

10% more innovative

I don’t know about you, but I’ll take an inspired, engaged, motivated and innovative staff over the alternative, any day.

So are you a leader?

I’m Greg Weatherdon and this has been your Small Business Minute.

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